Lodging Interactive, a leading interactive marketing agency servicing the hospitality industry and the publisher of the free Chatter Guard Monthly Benchmark Monitor Report has released its June 2009 report.
To receive your own free copy, sign up for our newsletter at LodgingInteractive.com.
As the summer vacation season kicks off, U.S. hotels saw an increase in customers AND customer satisfaction. On average, U.S. hotels showed increased improvements for the month of June, posting modest gains in every section but Room satisfaction (3.59, a decrease of 3.23% from May's 3.71). On a scale of 1-5, 5 being 'fantastic' and 1 being 'poor,' the average hotel goer reported the greatest gains in Dining experience, increasing from an average of 3.45 in May 2009 to 3.65 in June (+5.8%). Most other average hotel scores remained in the 3% improvement territory: Resultant Quality Scores increased 3.58% (3.63 to 3.76), Housekeeping improved 3.40% (3.47 to 3.59), Staff scores rose 3.19% (3.76 to 3.88), and Value satisfaction increased 3.85% (3.64 to 3.78). The smallest area of improvement was Facilities, which posted a 3.98 score in May and a 4.07 score in June (+2.26%). Overall, Luxury and Extended-Stay Hotels showed the most improvement, while Up- and Mid-Scale facilities showed the greatest declines.
To receive your own free copy, sign up for our newsletter at LodgingInteractive.com.
About Lodging Interactive
Lodging Interactive is a leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective Internet Marketing Services to hundreds of hotels, resorts, timeshares, spas and restaurants. Clients included branded hotels from nearly every major brand as well as prestigious, landmark independent hotels.
The Company offers effective online tools and services: ChatterGuard.com, an online social media monitoring and reputation management system, HuBBub.com, a fully managed Travel 2.0 Distribution & Marketing service, CommentCards.com, a full-service business-2-consumer comment card service, eProposalSystem.com, an online RFP response system hotel Sales Managers, RFPLink.com, a group RFP lead generation, HotelDirectBook.com, a consumer hotel portal, link2brand.com, personalized URL's for hotels, DiningClick.com, Internet Marketing Services for the restaurant industry, and SpaInteractive.com, Internet Marketing Services for the health spa industry.
Lodging Interactive is a proud member of the American Hotel & Lodging Association (AH&LA), The California Hotel Association, the Day Spa Association, and a supporter of the Hotel Sales & Marketing Association International (HSMAI). For more information contact Richard Walsh, Vice President of Business Development at rjwalsh@lodginginteractive.com or at 877-291-4411. The company's website is located at www.LodgingInteractive.com.
Logos, product and company names mentioned are the property of their respective owners.