The Canadian hotel industry posted decreases in all three key performance measurements during the week of 5-11 July, according to data from STR.
In year-over-year measurements, the industry's occupancy fell 7.6 percent to end the week at 66.6 percent. Average daily rate dropped 8.5 percent to finish the week at CAD$128.53. Revenue per available room for the week decreased 15.5 percent to finish at CAD$85.55.
The provinces reported mixed year-over-year results in all three key metrics. Highlights from the week include:
• Nova Scotia reported the largest occupancy increase, up 7.5 percent to 78.5 percent, followed by Saskatchewan with a 2.4-percent increase in occupancy to 76.4 percent.
• Prince Edward Island experienced the largest occupancy drop, decreasing 18.0 percent to 71.6 percent. Alberta (-12.6 percent to 67.9 percent) and Ontario (-10.3 percent to 61.6 percent) also reported double-digit occupancy decreases.
• Four provinces reported ADR increases: Saskatchewan (+7.6 percent to CAD$115.10); Manitoba (+4.9 percent to CAD$106.70); Nova Scotia (+2.3 percent to CAD$129.19); and New Brunswick (+1.5 percent to CAD$122.24).
• Alberta experienced the largest ADR decrease, down 17.1 percent to CAD$155.23
• Saskatchewan reported the only double-digit RevPAR increase, jumping 10.2 percent to CAD$87.98.
• Four provinces ended the week with double-digit RevPAR decreases: Alberta (-27.7 percent to CAD$105.35); British Columbia (-20.6 percent to CAD$96.30); Prince Edward Island (-18.7 percent to CAD$92.48); and Ontario (-16.0 percent to CAD$71.91).
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For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tenn., and STR Global is based in London. For more information, visit www.smithtravelresearch.com or www.strglobal.com.
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