It is critical to remember that social networking is in addition to current sales responsibilities and requires time and commitment to be effective. When used well, social networking platforms can complement and supplement current sales activity.
"Using social networks as a sales tool goes beyond writing the perfect profile and the etiquette of social networks," say s Carol Verret. "When used creatively, social networks' functionality can provide a window into client and prospective client companies."
Click Here To Register
In this web cast we will focus on the following:
- The Importance of Developing a Social Media Plan
- Targeting Social Networks by Market Segments
- The Hotel Profile as a Demand Generator - What to build into the profile so the rest of the network can find you when they want to ' buy'
- Aligning Social Networks with Sales Responsibilities - who does what on which networks
- Social networks as sales 'Search' Engines - How to effectively use social networks for sales research, qualifying and identifying contacts
- Discussion groups - sorting through the clutter and participating constructively
- Guidelines and Monitoring Social Networks to Maintain Brand Integrity.
We will have special guests from i-Meet. Bob Bennet, COO and Denise Jacobs, VP Supplier Sales to provide insights into maximizing networking activities on this platform designed exclusively for meeting planners and suppliers to the meetings industry.
Following this web cast participants will be able to use social networks more effectively in their sales and revenue management activities and evaluate their 'return on engagement'. Who should attend? Hotel Sales professionals, General Managers, Revenue Managers and anyone within a hotel or hotel company that uses social networks in a professional capacity.
The web cast will take place on August 7 at 1:00pm EST, noon CDT, 11:00 am MDT and 10:00am PDT. The fee is $109 for a single connection and $ 99 for two or more connections from the same company. Click Here To Register. All participants will receive a complete recoding of this web cast upon conclusion.
Carol Verret, Owner of Carol Verret Consulting & Training, is a twenty-year veteran of the hotel industry. She arrived in Denver in 1984 in the midst of an economic downturn and quickly established herself as an expert in sales and marketing in hotel turn-around situations, applying her formula for REVPAR improvement. To learn more about Carol Verret, Consulting and Training, visit her web site at www.carolverret.com
Send email to carol@carolverret.com
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