New bath amenity line rolls out to all Holiday Inn hotels in the U.S. and Canada
Whether traveling for business or leisure, one common travel need among guests are quality bath amenities. With this in mind, Holiday Inn has partnered with Bath & Body Works to launch their popular Coconut Lime Verbena amenity line at Holiday Inn hotels. The introduction of this amenity line to the Holiday Inn brand coincides with the exciting changes taking place, as part of the Holiday Inn brand relaunch. The $1 billion relaunch of Holiday Inn is the largest in the history of the hospitality industry, with more than 3,200 hotels impacted - improving quality and driving consistency at all Holiday Inn, Holiday Inn Resort and Holiday Inn Express hotels.
'Bath & Body Works provides an exceptional amenities line, which is a fitting complement to the changes underway at Holiday Inn as part of the global brand relaunch,' said Gina LaBarre, vice president, Brand Delivery, Americas. 'We have no doubt that the strength of the Bath & Body Works brand, as well as the excellent quality of the products themselves, will resonate well with our guests.'
The Holiday Inn brand relaunch focuses on the things research shows matter most to guests - a modern, contemporary hotel with efficient, friendly service and a great night's sleep. The relaunch continues to improve quality and drive consistency at relaunched hotels around the world. Unique touches, such as bath amenities, serve to complement and enhance the refreshed products and services which are part of the new brand hallmarks at Holiday Inn hotels. In turn this will help to drive stronger customer loyalty and a great hotel experience for guests.
The Bath & Body Works Coconut Lime Verbena line features volumizing shampoo, conditioner and lotion and an optional vegetable-based companion soap. Inspired by an island breeze of luscious fruits and crisp citrus, the blend of zesty lime and kumquat peel with mandarin, muguet and sheet coconut water will leave guests feeling both revitalized and refreshed.
The Bath & Body Works line, which is also available at over 1,600 retail stores throughout the U.S. and Canada, is now available at all Holiday Inn and Holiday Inn Resort hotels in the U.S. and Canada.
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