STR reports Canada performance for week ending 5 September 2009

In year-over-year measurements, the industry's occupancy increased 6.1 percent to end the week at 66.0 percent. Average daily rate dropped 8.4 percent to finish the week at CAD$125.75. Revenue per available room for the week decreased 2.8 percent to finish at CAD$82.97.

Among the provinces, Newfoundland experienced the largest occupancy increase, up 22.3 percent to 76.9 percent. Three other provinces reported double-digit occupancy increases: New Brunswick (+21.5 percent to 64.5 percent); Prince Edward Island (+15.6 percent to 59.9 percent); and Nova Scotia (+13.0 percent to 70.5 percent). Alberta was the only province to report a slight occupancy decrease, down 0.3 percent to 66.9 percent.

Saskatchewan reported the largest ADR increase, up 5.6 percent to CAD$115.55, followed by Newfoundland (+2.9 percent to CAD$125.00) and New Brunswick (+1.0 percent to CAD$113.37). Ontario posted the largest ADR decrease, falling 12.3 percent to CAD$116.65. Four other provinces reported ADR decreases of more than 5 percent: Nova Scotia (-8.5 percent to CAD$118.17); Alberta (-7.5 percent to CAD$142.16); British Columbia (-6.0 percent to CAD$140.50); and Quebec (-5.8 percent to CAD$130.65).

Newfoundland posted the largest RevPAR increase, jumping 25.8 percent to CAD$96.10. New Brunswick (+22.7 percent to CAD$73.17) and Prince Edward Island (+16.3 percent to CAD$74.00) also reported RevPAR increases of more than 15 percent. Two provinces experienced RevPAR decreases: Alberta (-7.8 percent to CAD$95.11) and Ontario (-7.3 percent to CAD$74.52).

About STR & STR Global
For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tenn., and STR Global is based in London. For more information, visit www.smithtravelresearch.com or www.strglobal.com.


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