Mobile phones will provide the next battleground for online travel agents and lead increasing numbers of travellers to book accommodation only on arrival in their destination, according to Priceline.com chief executive Jeffery Boyd.
The Priceline boss told the Citi Technology Conference in New York: 'Consumer behaviour will change so people are comfortable getting on a plane without a hotel, knowing they can book one on their mobile device when they get there, that there will be availability and that they can get a deal."
Boyd said: "We and others are going to make available the functionality that makes booking hotels on the fly easy." However, he conceded: 'Consumer behaviour is going to have to change in order to get traction on mobile transactions.'
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Source - Travolution
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