The U.S. hotel industry posted declines in all three key performance measurements during the week of 6-12 September 2009, according to data from STR.
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In year-over-year measurements, the industry's occupancy fell 14.6 percent to end the week at 52.8 percent. Average daily rate dropped 12.8 percent to finish the week at US$94.49. Revenue per available room for the week decreased 25.5 percent to finish at US$49.92.
Among the Top 25 Markets, Oahu Island, Hawaii, reported the largest increase in occupancy, up 2.9 percent to 75.8 percent, followed by New York, New York (+2.5 percent to 87.4 percent) and Miami-Hialeah, Florida (+0.6 percent to 51.4 percent). Three markets experienced occupancy decreases of more than 25 percent: New Orleans, Louisiana (-42.5 percent to 37.7 percent); Dallas, Texas (-36.6 percent to 41.8 percent); and Houston, Texas (-29.9 percent to 43.6 percent).
Norfolk-Virginia Beach, Virginia, was the only market to experience an ADR increase, up 3.1 percent to US$90.81. With a 6.5-percent decrease to US$108.16, Miami-Hialeah was the only market to report a single-digit ADR decline. New York posted the largest ADR decrease, falling 26.7 percent to US$235.75. Two other markets reported ADR decreases of more than 25 percent: New Orleans (-25.7 percent to US$83.70) and Chicago, Illinois (-25.3 percent to US$116.54).
Norfolk-Virginia Beach reported the smallest RevPAR decrease, down 1.5 percent to US$45.40. Miami-Hialeah also reported a single-digit RevPAR decline, falling 5.9 percent to US$55.58. Five markets experienced RevPAR decreases of more than 40 percent: New Orleans (-57.3 percent to US$31.58); Dallas, Texas (-48.4 percent to US$33.06); Chicago (-43.0 percent to US$70.14); Phoenix, Arizona (-41.0 percent to US$32.90); and Houston (-40.6 percent to US$36.92).
About STR & STR Global
For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tenn., and STR Global is based in London. For more information, visit www.smithtravelresearch.com or www.strglobal.com.
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