VFM Leonardo, the leader in online visual content distribution for hotels, has launched a new episode of VTV - The Traveler's Road to Decision featuring Jeff Higley, Vice President, Digital Media & Communications HotelNewsNow.com/Smith Travel Research.
When searching for accommodations online, the traveler's road to decision often involves research and comparison on a number of travel websites and electronic channels. Some travel shoppers prefer to use third-party sites over brand.com or the hotel's own website to find out the true story of the hotel. In this episode, Jeff shares his insights on how hoteliers can leverage their hotel's presence on online travel sites by changing their mindsets and seeing these sites as friends, not foes.
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eBusiness for Hoteliers - Panacea or Pain?
How to Motivate the Content Sensitive Traveler
Henry H. Harteveldt, Vice President and Principal Analyst, Forrester Research
September 28th, 2009
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What is VTV?
VTV is a video blog where you will find short interviews with industry experts on the most important issues in online marketing, e-commerce, sales and distribution in the hotel industry. Each week, host John McAuliffe, Chief Marketing Officer of VFM Leonardo interviews an industry expert on a single topic related to online merchandising in order to help you extract more value from your hotel's presence on the Internet.
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About VFM Leonardo
VFM Leonardo is a technology leader in online visual content management and distribution systems. VFM Leonardo's VScape(R) and VBrochure(TM) products leverage the distribution capabilities of the VNetwork(TM), the most universally accepted and largest online visual content distribution network for the global travel industry including all four global distribution systems (GDSs), Pegasus and travel-related channels including online travel agencies, travel research and supplier web sites, search portals and major travel intermediaries. VFM Leonardo offers the hotel industry the most effective digital asset management and online merchandising systems available today and efficiently delivers over 1,000,000 visual images (photos, virtual tours and videos) to more than 30,000 travel channels and websites in the VNetwork including Amadeus, Galileo, Sabre, Worldspan, Pegasus, Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and many more for 90,000 hotels worldwide. For more information about VFM Leonardo, visit www.vfmleonardo.com. Follow us on Twitter at @VFMLeonardo.
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