The iconic Howard Johnson(R) hotel brand, remembered fondly for its happy beginnings as an ice cream shop, orange roofs and restaurants serving fried clams, has announced the launch of happyhojoworld.com, a one-stop destination for all things happy.
Featuring interactive games; a happy wheel that offers Web site visitors a chance to win prizes including $1,000; and a free happy playlist and download of the brand's highly-requested official happy song, happyhojoworld.com is a tribute to the brand's happy heritage.
'HoJo, as avid fans affectionately refer to the brand, has been synonymous with happiness so we're reminding people that it doesn't take much to get happy, even in the current economic climate,' said Daniel Hughes, senior director of marketing for the Howard Johnson brand. 'Whether consumers are planning a trip or simply looking for a smile, we want them to think of Howard Johnson. We're a hospitality company that's in the happiness business, and HappyHojoWorld.com is a great expression of this online.'
Howard Johnson enthusiasts can join the brand's Facebook page at facebook.com/hojo and follow the brand on twitter @twitter.com/happyhojoworld. Howard Johnson's Facebook fans have access to travel tips and happy thoughts such as 'Have you ever seen someone look upset when they're holding a s'more? Just might be the key to world peace.', and the brand's followers on twitter are greeted with timely travel suggestions and even more happy thoughts.
Happyhojoworld.com is part of the Howard Johnson brand's 'go happy. go hojo.' campaign developed with the help of Berlin Cameron United of New York. The agency, which is known for its ability to transform traditional brands into contemporary icons, is part of The WPP Group.
'The Howard Johnson team understands the power of the social web and is open to exploring programs that give fans the tools to converse, share and participate with HoJo,' said Berlin Cameron's Director of Digital, Lynn Fischer. 'The campaign has proven to be very successful with over 100,000 visitors and 10,000 fans on Facebook in its first month.'
Howard Johnson International, a member of the Wyndham Hotel Group family of lodging brands, is a global chain of primarily midscale and economy hotels featuring single, double and suite accommodations. All hotels in the United States and Canada, and hotels in other regions, offer complimentary high-speed Internet access, expanded cable television, in-room coffee and weekday newspaper. Select hotels offer complimentary Rise & Dine(R) continental breakfast and allow pets.
Reservations and information are available by calling (800) 446-4656 or by visiting www.howardjohnson.com. Howard Johnson hotels are independently owned and operated under franchise agreements with Howard Johnson International, a subsidiary of Wyndham Worldwide Corporation (NYSE: WYN).
Wyndham Hotel Group, part of the Wyndham Worldwide family of companies (NYSE: WYN), encompasses more than 7,000 hotels and 590,000 rooms under the hotel brands: Wyndham Hotels and Resorts(R), Ramada(R), Days Inn(R), Super 8(R), Wingate by Wyndham(R), Baymont Inn & Suites(R), Microtel Inns & Suites(R), Hawthorn Suites(R), Howard Johnson(R), Travelodge(R) and Knights Inn(R).
All hotels are independently owned and operated excluding certain Wyndham and international Ramada hotels which are managed by our affiliate or through a joint venture partner. Wyndham Hotel Group is based in Parsippany, N.J. Additional information is available at www.wyndhamworldwide.com.
Logos, product and company names mentioned are the property of their respective owners.
