STR Global posts European performance results for August 2009

Figures for occupancy, average daily rate and revenue per available room ranged from double-digit losses to double-digit gains, depending on the market and the currency used for comparison.

'With the help of leisure demand in this summer holiday season, Italy reported a strong performance in occupancy,' said Elizabeth Randall, managing director of STR Global. 'Italy reported a 4.6-percent increase in occupancy for the month. Among the key markets, the Italian markets performed best in occupancy, Rome was up 17.9 percent, Florence rose 13.4 percent, and Venice increased 10.2 percent. The Spanish markets were also positively affected by leisure travel, Barcelona reported an increase of 8.2 percent in occupancy for the month.'

Year-over-year August 2009 figures for Europe (U.S. dollars, euros and British pounds):


Highlights from key market performers for August include (year-over-year results, all currency figures are in euros):


• Three markets reported double-digit occupancy increases: Rome, Italy (+17.9 percent to 64.8 percent); Florence, Italy (+13.4 percent to 57.6 percent); and Venice, Italy (+10.2 percent to 68.3 percent).

• Geneva, Switzerland, was the only market to experience an occupancy decrease of more than 20 percent, falling 21.0 percent to 56.7 percent.

• Geneva posted the largest ADR increase, up 6.5 percent to EUR247.11, followed by Barcelona, Spain (+4.7 percent to EUR115.34).

• Three markets experienced ADR decreases of more than 20 percent: Moscow, Russia (-39.2 percent to EUR105.64); Munich, Germany (-31.0 percent to EUR74.12); and Budapest, Hungary (-22.6 percent to EUR59.83).

• Barcelona reported the largest RevPAR increase, up 13.3 percent to EUR88.00, followed by Rome with a 9.8-percent increase to EUR73.46.

• Four markets posted RevPAR decreases of more than 25 percent: Moscow (-44.9 percent to EUR61.84); Munich (-35.7 percent to EUR47.49); Budapest (-29.1 percent to EUR39.88); and Oslo, Norway (-26.0 percent to EUR71.14).

Performances of key countries in August (all monetary units in local currency):

*percentages are increases/decreases for August 2009 vs. August 2008

Global Hotel Review PDF for August 2009.

About STR & STR Global
For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tenn., and STR Global is based in London. For more information, visit www.smithtravelresearch.com or www.strglobal.com.

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