James Hubbell and family pioneer 'beauty as a door to change,' green construction through straw bale techniques
Softscribe Inc., a 10-year-old technology Internet public relations firm that drives sales for companies targeting the green tourism and hospitality, green government and related markets, today announced the Ilan Lael Foundation retained its services to develop and execute a brand strategy to build global visibility. Internationally known artist, James Hubbell, created the 501(c) (3) non-profit foundation 22 years ago with his wife, Anne. Its mission is to integrate arts, nature and beauty into the lives of individuals and communities. The Foundation maintains the Ilan-Lael property in Santa Ysabel, CA as a place for artists and the community to make the vital connection between people, art, and nature in order to create a more sustainable and harmonious world.
Hubbell works both solo and collaboratively with his architect-son, Drew Hubbell, via their architectural firm Hubbell and Hubbell, a separate entity from the Ilan Lael Foundation. The team works with clients, architects, designers, artisans and fellow visionaries to marry soul-stirring beauty to the practicalities of living in harmony with nature. Drew Hubbell worked with regulatory agencies to develop the use of more sustainable materials and processes, and pioneered permitted straw bale structures in San Diego city and county.
'It's a great privilege to work with James and his team,' said Julie Keyser-Squires, Softscribe Inc. CEO. She was tapped to give a five-minute presentation entitled 'Beauty for Change' on James Hubbell's lifework at the first Ignite Atlanta gathering in
September 2009.
Five-minute video on 'Beauty for Change: The Art and Vision of James Hubbell
On October 3 and 4, 2009, there is a private showing of James Hubbell's work at San Diego's Mingei International Museum, and a tour of the Ilan Lael property. For reservations call 619/239-0003 x 116 and for more information please visit
http://www.ilanlaelfoundation.org/.
For more than 40 years, James Hubbell has been creating art and fostering world peace and environmental sustainability.
The main studio at Ilan Lael, Santa Ysabel, California
About Softscribe(R) Inc.
Softscribe Inc. leverages ten years of proven experience, deep domain expertise, and fresh client-tailored
Internet public relations and marketing programs to help companies targeting the
green tourism + hospitality,
green government and related markets drive sales and reach their business goals. We do this with an emphasis on relationships and our own blend of emerging social media + traditional public relations + technology-based solutions. We are proud of our best-in-class clients, which include Aptech Computer Systems, Inc., Gold Key Solutions, Flyte Systems, Hawaiian Mahogany, hotelSystemsPro, JDA Software, NORTHWIND Maestro-PMS, The Rainmaker Group, SRA International, TravelCLICK and many other leading technology and service companies. We would love to help you, too. For more information please visit
www.softscribeinc.com.
About the Ilan Lael Foundation
The Ilan-Lael Foundation is a 501(c) (3) non-profit foundation whose mission is to integrate arts, nature and beauty into the lives of individuals and communities. The Foundation promotes environmental responsibility by emphasizing sustainable building practices; cultivates a fellowship of humankind with cross-cultural and hands-on projects; and inspires artists and others toward community activism by providing: a place for thoughtful conversation and idea exchange. Ilan Lael is a place to create beauty, renew spirit, and celebrate life. For more information please visit
http://www.ilanlaelfoundation.org/.
Contacts:
Julie Keyser-Squires, APR
Softscribe Inc.
180 River Springs Drive NW
Atlanta, GA 30328
Phone: (404)256-5512
Email: Julie(at)softscribeinc(dot)com
www.softscribeinc.com
www.marketingsnacks.com
Marianne Gerdes
Ilan Lael Foundation
ilanlael@mac.com
(760 ) 632-5565
www.ilanlaelfoundation.org/
www.hubbellandhubbell.com/
SOFTSCRIBE is a registered trademarks of Softscribe, Inc. and, The SOFTSCRIBE logo is a registered trademark of Softscribe, Inc.
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