The U.S. hotel industry posted declines in all three key performance measurements during the week of 20-26 September 2009, according to data from STR.
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In year-over-year measurements, the industry's occupancy fell 7.2 percent to end the week at 59.8 percent. Average daily rate dropped 10.1 percent to finish the week at US$100.30. Revenue per available room for the week decreased 16.6 percent to finish at US$59.94.
Six of the Top 25 Markets reported increases in occupancy. Norfolk-Virginia Beach, Virginia (+4.9 percent to 54.3 percent), and Oahu Island, Hawaii (+4.9 percent to 79.7 percent), led the increases, followed by Denver, Colorado (+3.5 percent to 72.5 percent), New York, New York (+2.5 percent to 90.0 percent), Anaheim-Santa Ana, California (+2.4 percent to 69.2 percent), and Orlando, Florida (+0.3 percent to 48.9 percent). Houston, Texas, experienced the largest drop in occupancy, which decreased 37.8 percent to 52.9 percent, followed by New Orleans, Louisiana, with a 22.5-percent decrease to 49.4 percent.
Norfolk-Virginia Beach posted the smallest decrease in ADR, down 2.2 percent to US$86.04. Nashville, Tennessee, also reported an ADR decrease of less than 5 percent, falling 4.9 percent to US$95.11. Two markets reported ADR decreases of more than 20 percent: San Francisco/San Mateo, California (-21.0 percent to US$158.58), and Houston, Texas (-20.3 percent to US$92.59).
Norfolk-Virginia Beach was the only market to report an increase in RevPAR, which was up 2.5 percent to US$46.75. Four markets experienced RevPAR decreases of more than 25 percent: Houston (-50.4 percent to US$48.98); Phoenix, Arizona (-29.4 percent to US$49.94); New Orleans (-26.9 percent to US$48.24); and Dallas, Texas (-25.4 percent to US$49.82).
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For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tenn., and STR Global is based in London. For more information, visit www.smithtravelresearch.com or www.strglobal.com.
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