New on VTV Channel: How to Leverage Content Online

Watch it now to learn:

• What online content is in the context of hotels

• How to leverage user-generated content on social media sites

• Importance of telling your hotel's story online

• Ways hoteliers can leverage their own content on online travel agencies

• How to effectively address negative user-generated content and reviews

Tune in for Next Week's Episode
Generations - Matures and Baby Boomers with Bonnie Knutson, Professor at the Michigan State University School of Hospitality Business goes live on October 12th 2009.

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What is VTV?
VTV is a video blog where you will find short interviews with industry experts on the most important issues in online marketing, e-commerce, sales and distribution in the hotel industry. Each week, host John McAuliffe, Chief Marketing Officer of VFM Leonardo interviews an industry expert on a single topic related to online merchandising in order to help you extract more value from your hotel's presence on the Internet.

Go to VTV »

About VFM Leonardo

VFM Leonardo is a technology leader in online visual content management and distribution systems. VFM Leonardo's VScape(R) and VBrochure(TM) products leverage the distribution capabilities of the VNetwork(TM), the most universally accepted and largest online visual content distribution network for the global travel industry including all four global distribution systems (GDSs), Pegasus and travel-related channels including online travel agencies, travel research and supplier web sites, search portals and major travel intermediaries. VFM Leonardo offers the hotel industry the most effective digital asset management and online merchandising systems available today and efficiently delivers over 1,000,000 visual images (photos, virtual tours and videos) to more than 30,000 travel channels and websites in the VNetwork including Amadeus, Galileo, Sabre, Worldspan, Pegasus, Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and many more for 90,000 hotels worldwide. For more information about VFM Leonardo, visit www.vfmleonardo.com. Follow us on Twitter at @VFMLeonardo.


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