Hotel Will Be the Second IHG Property Located in Rosario
IHG (InterContinental Hotels Group), (LSE:IHG) (NYSE:IHG) (ADRs)] the world's largest hotel group by number of rooms, today announced that it has signed a new franchise agreement for the Holiday Inn Express Rosario in Argentina. The 9-story, 175-guestroom hotel will be located at Salta 1950, Rosario, Provincia de Santa Fe, in the commercial district and close to many office buildings and the main port and is scheduled to open in December 2009.
The Holiday Inn Express Rosario is owned and will be managed by Organización Panamerica, S.A., under a franchise agreement with a company in the InterContinental Hotels Group.
'This is our second hotel venture in Rosario with Organización Panamerica, S.A., who also owns the Holiday Inn Rosario, and we are thrilled to be nurturing our relationship with them,' said Alvaro Diago, COO of IHG, Latin America and Caribbean. 'The Holiday Inn Express is one of the fastest growing hotel brands in its segment offering competitive rates that are ideal for both business and leisure travelers.'
The Holiday Inn Express Rosario will feature the brand's new sign, which marks the seal of approval that this hotel exemplifies the standards of the $1 billion Holiday Inn brand relaunch program. First announced in 2007, the Holiday Inn global brand relaunch was established to create a more contemporary brand image as part of the drive to increase quality and consistency across the global portfolio. The program focuses on arrival and welcome services, guestroom, and guest bath comfort. The global estate of more than 3,300 Holiday Inn and
Holiday Inn Express properties is expected to be relaunched by the end of 2010, and more than 1,200 hotels have been relaunched to date.
With more than 1,900 properties worldwide and more than 600 properties in the global pipeline, the Holiday Inn Express portfolio continues to expand in key markets in the Latin America region such as Bogotá, Colombia; Quito, Ecuador; and Natal, Brazil; providing guests from around the world with an enhanced stay experience at a great value.
IHG has more than 180 hotels in Mexico, Central and South America and the Caribbean, and has been serving Latin America for over 60 years. IHG has hotels situated in nearly every key market throughout the Latin American territory.
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