The U.S. hotel industry posted declines in all three key performance measurements during the week of 11-17 October 2009, according to data from STR.
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In year-over-year measurements, the industry's occupancy fell 8.1 percent to end the week at 58.9 percent. Average daily rate dropped 8.5 percent to finish the week at US$99.14. Revenue per available room for the week decreased 16.0 percent to finish at US$58.42.
Among the Top 25 Markets, San Francisco/San Mateo, California, experienced the largest occupancy increase, jumping 6.4 percent to 90.8 percent. Four markets also reported occupancy increases: Denver, Colorado (+4.2 percent to 62.7 percent); Minneapolis-St. Paul, Minnesota-Wisconsin (+3.9 percent to 65.0 percent); Nashville, Tennessee (+2.2 percent to 62.9 percent); and New York, New York (+1.6 percent to 86.9 percent). Houston, Texas, posted the largest occupancy decrease, falling 31.0 percent to 59.1 percent.
For ADR, Oahu Island, Hawaii (+7.6 percent to US$150.19), and New Orleans, Louisiana (+6.5 percent to US$124.10), were the only two top markets to report increases. New York (-21.2 percent to US$252.84) experienced the largest ADR decrease, followed by Anaheim-Santa Ana, California (-17.4 percent to US$97.23) and Seattle, Washington (-16.6 percent to US$107.88).
San Francisco/San Mateo reported the largest RevPAR increase, rising 6.3 percent to US$159.94, followed by Oahu Island with a 6.1-percent increase to US$117.73. Three markets experienced RevPAR decreases of more than 25 percent: Houston (-41.2 percent to US$55.71); San Diego, California (-28.3 percent to US$74.57); and Seattle (-26.6 percent to US$65.57).
About STR & STR Global
For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tenn., and STR Global is based in London. For more information, visit www.smithtravelresearch.com or www.strglobal.com.
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