First in the Industry to Use Facebook Connect
Sheraton Hotels & Resorts announced today the launch of the new sheraton.com, the first hotel industry website to feature Facebook Connect and allow visitors to interact with their friends and family by sharing their travel experiences through today's most popular social networking site. In 2006, sheraton.com became the first hotel industry website to embrace social media by featuring user generated content. Today, the brand continues to enhance the social media experience for guests by tapping into new social networking channels and enabling a two-way dialogue through the unique global travel community on sheraton.com. The launch of the new site is part of a $6 billion worldwide effort to revitalize the iconic Sheraton brand, including an investment of $2.3 billion in new hotels, $1.5 billion in renovations and $400 million in signature brand initiatives throughout North America.
The new site enables Facebook members to interact through sheraton.com over travel experiences by sharing stories, tips and photos about their best travel finds, destination favorites and passion for travel. Users can visit sheraton.com and now post their stories by logging into their Facebook account via Facebook Connect. Once a story is approved and posted to the site, Facebook Connect enables sheraton.com users to tag their Facebook friends in their story, inviting them to jump into the conversation as well as share their travel experiences with all of their Facebook friends. Not a Facebook member? No worries - anyone can post their travel tales and photos by simply entering their email address. Have a question or comment for Sheraton Hotels about an upcoming stay or recent visit? The new site also lets visitors create a two-way dialogue with the brand through its online community.
'The new sheraton.com reflects how people communicate and stay connected today,' said Hoyt H. Harper, senior vice president for Sheraton. 'Our guests are technologically-sophisticated travelers who are eager to share their experiences through today's most popular social networking sites, like Facebook. We wanted to use the power of social media to go beyond merely just transacting with customers and provide a meaningful experience by creating a global community where travelers can easily engage in an active, exciting dialogue about their passion for travel.'
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