10Best Solutions is launching its new streamlined social media reputation and response tool, Vinepulse, at PhoCusWright's Innovator Summit next week.
Vinepulse is specifically designed for the hospitality industry, offering a user-friendly, flexible and comprehensive dashboard that allows all stakeholders in a brand to listen and interact on social media and review channels-from brand and regional managers to individual property general managers. VinePulse creates an opportunity for conversation and interaction with customers by way of a unique and easy-to use online interface.
Vinepulse is simple to use. The Vinepulse dashboard scans the social web including over 10 Online Travel Agencies such as Expedia, Hotels.com, Travelocity, and Trip Advisor and then sorts all mentions of a hotel into high priority, positive, negative and neutral categories for a brand. We work with each brand to determine what constitutes a high priority alert. We also have a human sorting component to minimize the work for the hotel. Vinepulse is designed to empower all stakeholders within a brand. It allows a brand manager to oversee all their properties and assign posts to a general manager if appropriate.
'There are 1.6 billion Internet users worldwide. Two thirds spend time on social media sites. When consumers are frustrated with online travel transactions-everything from their experiences, misleading content, or the actual buying process-they talk about it on social media. Positive social media interaction with customers is a crucial component of a company's online success. However, hotels have little time to learn how to harness the power of social media. This is why we created Vinepulse: to make social media monitoring and response easy,' says Brice Bay, President and CEO of 10Best Solutions.
'Hotels that do not participate in social media will fall behind in the industry. Social media is a key component to online success and visibility and increasing revenue,' says Bay.
10Best's reputation monitoring tool not only allows brands to see and respond to mentions of their brand online, it also provides competitor analysis and a hotel scorecard that allows hotels to see and analyze rankings in OTA channels and activity spikes. The product also allows clients to run analysis of key supporters and key critics, with trend tracker functionality and historical analysis capabilities.
10Best, Inc. - Based in Greenville, S.C., 10Best, Inc. is the mother company to The Content Works, 10Best.com and 10Best Solutions. 10Best, Inc. has offices in Greenville, London and France and is a leader in providing search engine optimization, content management and destination content to clients in the hospitality and travel industries worldwide. www.10BestSolutions.com.
Blog: 10bestsolutions.blogspot.com
Follow us on Twitter: twitter.com/10BestSolutions
Logos, product and company names mentioned are the property of their respective owners.
