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New on VTV Channel: The Role of Online Information in Travel Shopping
2009-11-17
Toronto, ON, November 16th, 2009 - VFM Leonardo, the leader in online visual content distribution for hotels, has launched a new video on VTV Channel featuring Laurence Bernstein, Managing Director of The Bay Charles Consulting Company. In this episode, Laurence explains how online travel shoppers interact with the information presented on travel websites and what critical information many hotels are lacking.
Watch it now to learn:
- Why consumers have become very rational and price focused and how to combat this
- How to hotel generate a 'this is where I want to be' response from online travel shoppers
- Tips on how to present relevant and inspiring information to your target guests online
Tune in for Next Week's Episode
Generations - Gen X and Gen Y featuring Bonnie Knutson, Professor at Michigan State University School of Hospitality Business
Subscribe to VTV Channel»
What is VTV Channel?
VTV Channel is a video blog where you will find short interviews with industry experts on the most important issues in online marketing, e-commerce, sales and distribution in the hotel industry. Each week, host John McAuliffe, Chief Marketing Officer of VFM Leonardo interviews an industry expert on a single topic related to online merchandising in order to help you extract more value from your hotel's presence on the Internet. Go to VTV Channel »
About VFM Leonardo
VFM Leonardo is a technology leader in online visual content management and distribution for the hotel industry. VFM Leonardo's VScape(R) and VBrochure(TM) products leverage the distribution capabilities of the VNetwork(TM), the most universally accepted and largest online visual content distribution network for the global travel industry. VFM Leonardo offers the most effective digital asset management and online merchandising systems available today with over 1,000,000 visual images (photos, virtual tours and videos) for 90,000 hotels worldwide currently in distribution across the VNetwork. All four global distribution systems (GDSs) - Amadeus, Galileo, Sabre, Worldspan - as well as Pegasus source hotel visual content exclusively through VScape. Tens of thousands of travel-related channels including online travel agencies, travel research and supplier web sites, search portals; Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and more also source visual content through VScape, many exclusively. For more information about VFM Leonardo, visit www.vfmleonardo.com. Follow us on Twitter at www.twitter.com/VFMLeonardo.
Media Contact:
Julie Vieth, VFM Leonardo Inc.
Toll free: 1-877-593-6634
Phone: 416-263-5446
Fax: 416-593-7572
Email: press@vfmleonardo.com
More VFM Leonardo News
- Best Western International Selects VFM Leonardo to Manage and Distribute Hotel Visuals
- VIDEO - Increasing the Relevance of Your Hotel's Content Using Personas
- Luxe Worldwide Hotels Distributes Visual Content Exclusively through VFM Leonardo
- Small Luxury Hotels of the World(TM) Adopts VFM Leonardo's VScape(R) Digital Asset Management System
- VIDEO: The Role of Opaque Sites in the Travel Planning Process
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