Best Western International, the World's Largest Hotel Chain(R), has extended its partnership with one of NASCAR's most popular teams, Michael Waltrip Racing, for the 2010 NASCAR season, the hotel chain announced today.
Best Western has been a loyal sponsor of the two-time Daytona 500 winner Michael Waltrip and his team for the past six seasons. The hotel chain will serve as the primary sponsor of the No. 00 Toyota Camry driven by the 2009 Coca-Cola 600 winner David Reutimann for the NASCAR Sprint Cup Series race to be held at the Phoenix International Raceway on April 10, 2010. Best Western will also serve as an associate sponsor of the No. 00 for the remainder of the 2010 NASCAR Sprint Cup Series schedule.
'Best Western is one of the most dynamic and creative sponsors, and we've experienced incredible success together over the past six seasons,' said Michael Waltrip. 'We know that when we start our engines that Best Western hotel owners and fans will be cheering both David and me on during the 2010 NASCAR season.'
'Michael and David have been wonderful ambassadors for Best Western on and off the track, and continue to serve as an ideal fit for our brand. Both drivers have loyal fans, much like our hotel chain,' said Dorothy Dowling, Best Western's senior vice president of marketing and sales. 'This renewed partnership with Michael Waltrip Racing continues Best Western's support of racing, and our quest to help race fans save on hotel rooms.'
'Racing from dirt track to dirt track across the years, I spent a lot of nights in Best Western hotels across the country,' said David Reutimann. 'So I know personally the kind of amazing service and great value Best Western offers. Now when I stay at Best Western, I get my own king bed, so I feel like I've made some progress. I am just so thankful that Best Western sees the value in our partnership and has decided to continue to support Michael Waltrip Racing.'
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