STR reports US performance for week ending 21 November

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The U.S. hotel industry posted declines in all three key performance measurements during the week of 15-21 November 2009, according to data from STR.

In year-over-year measurements, the industry's occupancy fell 2.8 percent to end the week at 52.7 percent. Average daily rate dropped 7.6 percent to finish the week at US$95.85. Revenue per available room for the week decreased 10.1 percent to finish at US$50.55.

Among the Top 25 Markets, New Orleans, Louisiana, reported the largest increase in all three key metrics: Occupancy rose 18.8 percent to 64.8 percent; ADR increased 2.3 percent to US$116.97; and RevPAR jumped 21.5 percent to US$75.82.

San Francisco/San Mateo, California, was the only market besides New Orleans to report a double-digit occupancy increase, rising 12.2 percent to 72.6 percent. Houston, Texas, reported the largest occupancy decrease, falling 23.9 percent to 57.2 percent, followed by Nashville, Tennessee with a 13.4-percent decrease to 55.2 percent.

None of the top markets, excluding New Orleans, reported ADR increases for the week. Three markets experienced ADR decreases of more than 15 percent: Atlanta, Georgia (-16.5 percent to US$82.97); Boston, Massachusetts (-16.1 percent to US$133.93); and Phoenix, Arizona (-15.7 percent to US$101.10).

San Francisco/San Mateo posted a RevPAR increase of 8.5 percent to US$99.80, followed by Norfolk-Virginia Beach, Virginia, which increased 3.2 percent to US$35.05. Houston led the RevPAR decreases, falling 34.8 percent to US$52.13, followed by Atlanta (-23.6 percent to US$41.89) and Nashville (-20.2 percent to US$52.42).

About STR & STR Global
For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 36,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tenn., and STR Global is based in London. For more information, visit www.smithtravelresearch.com or www.strglobal.com.


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