South Florida's Marenas Resort has selected Dana Communications as its agency of record for branding and marketing its leisure and events business.
Formerly Le Meridien Sunny Isles, Marenas Resort recently became part of the Benchmark Hospitality International portfolio, which includes the acclaimed Villas at Grand Cypress in Orlando and the stylish Costa d'Este Beach Resort in Vero Beach.
A blend of the Spanish words for sea + sand (mar y arenas), Marenas is a beachfront luxury all-suites property with boutique-style ambience. Its location in Sunny Isles Beach, midway between Miami and Ft. Lauderdale, places it near popular attractions like South Beach, the Dolphins' Landshark Stadium, Bal Harbour Shops and Gulf Stream Park & Casino.
In addition to designing Marenas Resort's new website, which launched the same day as the name change, Dana is creating a cohesive branding strategy to reposition and promote Marenas for vacations, meetings, weddings and special events. This strategy harmonizes a full range of activities, from marketing consultation and media planning to e-marketing and graphic design.
Dana Communications is a leading hospitality and travel lifestyle marketing agency currently celebrating its 30th anniversary. Dana has offices in New York City, Princeton, NJ, the Carolinas and San Francisco, CA. To learn more about Dana Communications, visit www.danacommunications.com, Twitter, LinkedIn and Facebook.. Or contact Eric Welsh at (609) 644-2408.
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