The thought leader in revenue management systems and one of the world's best-respected OTAs forge a faster connection... for clients
As hotels around the world are searching for ways to optimize their revenue per available room, the use of automated revenue management systems to effectively manage rates and pricing across multiple sales channels is on the rise. Grim industry numbers are virtually demanding such technological solutions; STR reports industry-wide declines in occupancy (-1.7% to 40.7%), revPAR (-8.4% to $34.54), and average daily rate (-6.4% to $84.81) for the last week in November. Technology is replacing the manual revenue management processes of the past and with the advances in technology come advances in communication between channel management systems and online travel agencies. In programming language, that technology is XML.
REVPAR GURU, the South Florida-based leader in automated revenue management solutions for the global hospitality industry, recently announced that their revolutionary revenue management software solution now features a direct XML connection with HRS.com, a global electronic reservations system that features a database of 250,000 hotels in Europe and across the globe.
So what does this mean for hotels? In one word - speed.
The direct XML connection between HRS.com and REVPAR GURU will facilitate faster updates, which will reduce rate parity issues that can arise from the more common extranet connections and create a more robust real-time rate environment for hotels. For many hotels still reliant on traditional static pricing structures, this advantage represents the bottom-line edge that can mean the difference between sinking and swimming in a challenging economy. 'The XML connection we've established with HRS.com is by far the best way for systems to communicate with one another', says REVPAR GURU founder Jean Francois Mourier. 'It is state of the art, and our clients will benefit from this advance immediately.'
REVPAR GURU's revenue management systems- based on dynamic pricing algorithms that incorporate competitors' rates, availability and real-time demand- allow hotels to adjust their pricing automatically in response to minute supply and demand changes across multiple sales channels.
REVPAR GURU currently has hundreds of extranet connections with online travel agencies, and full direct XML connectivity with many of the largest global OTAs, including many European OTAs and now HRS.com. As a part of their commitment to deliver the most responsive, most effective revenue management solutions to its clients around the world, REVPAR GURU is working towards implementing XML connections with as many OTAs as possible.
As the worldwide economic recovery gets underway, it is technological developments like REVPAR GURU's new XML connection with HRS.com that will distinguish the market leaders from the recession survivors. This makes sense; in an environment where whether or not a hotel can get the optimal rate can determine profitability, speed is of the utmost importance.
Just in time for the holidays, REVPAR GURU has given their clients the gift of speed and increased profitability. Who needs Santa when you have REVPAR GURU?
About REVPAR GURU
REVPAR GURU provides hotels around the world with an alternative revenue management software solution, to manage RevPAR intelligently and effectively, and deliver maximum profits. REVPAR GURU's custom-designed Yield Dynamic Price Engine meets the rapidly changing needs hotels in a demanding business environment - dynamic rate optimization, real-time pricing, integrated internet and extranet yield channel management, and GDS sales distribution, to increase a hotel's RevPAR while maintaining rate integrity and automated rate parity. It is the only revenue management solution that automatically optimizes and updates hotel rates across all major consumer travel websites, based on all market variables and in real time, and provides a strategic room inventory control. Once deployed, hotels can boost their occupancy rates and cut their distribution costs dramatically. Headquartered in Miami, Florida, additional information can be found at www.revparguru.com or by calling +1.786.478.3500.
Logos, product and company names mentioned are the property of their respective owners.
