Fasten your seatbelts - a lot has changed in consumer behavior in all market segments during the past 18 months! In this web cast we will explore four profound changes in consumer behavior and what hotels need to do on the ground to adjust and maximize opportunities in these trends.
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'We will gather the trends from multiple sources and drill down into what they mean for hotels, independent and franchises, on the ground,' says Carol Verret. 'We will go into depth by market segments and how these trends will change the processes used to reach these customers.'
Mobile Marketing: There's an app for that! When Best Western rolls out an app for the iPhone you know this is serious! How mobile marketing impacts several market segments - not just leisure! What hotels can do to maximize this opportunity.
The Socially Conscious Consumer: From sustainability to devoting time to 'doing good' during both leisure travel and business meetings is a trend that is here to stay. This consumer also wants to do business with companies that are 'doing good'. What is your hotel 'doing good'?
Immediacy - in the moment! User Generated Content will gain warp speed -- hotels will need to listen 24/7 to what the customer says about them on all channels and respond at the same speed. This applies to the good things that the customer is saying as well as the issues they are having. Immediacy is a tool not only to resolve issues but to appeal to more customers.
The 'Customized' Customer. People want to buy but don't want to be sold - the consumer is clearly in control across all segments. The customer wants to customize their own experience from leisure to a business trip, individuals and groups. Those hotels that accommodate this trend gain not only gain loyalty but the potential for incremental revenue!
At the end of this web cast, participants will be able to take way tools that will assist them in plugging into these trends to increase revenue.
This web cast should be attended by Revenue Managers, Sales and Marketing professionals as well as those that supervise them. The web cast will take place on January 22 1:00pm EST, noon CDT, 11:00 am MDT and 10:00am PDT. The fee is $109 for a single connection and $99 for two or more connections from the same company. All participants will receive the recording of this program.
Many of you are repeat web cast customers to our monthly programs. We are offering a special subscription to four web casts of your choice this year for only $299 per property- including recordings of past web casts that you may be unable to attend. Contact us if you would like a special subscription rate for multiple hotels from the same company at carol@carolverret.com.
Click Here To Register.
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