Best Western Introduces IPhone App, Chain's First in Series of Mobile Applications

2010-01-20
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  • Best Western Free Application Allows Travelers to Research and Book Best Westerns Worldwide, Personalize Trips with Stored Travel Activities and Keep Friends and Family Updated Along the Way

    Best Western International has announced its debut in mobile offerings with the unveiling of its free iPhone application, titled 'Best Western to Go.'

    'Best Western to Go' features include:

    • Search and Book: Find and book reservations at more than 4,000 Best Western hotels in over 80 countries worldwide.

    • Program: Create an itinerary and input addresses of attractions and restaurants. Once entered, users can easily find the locations using the app's GPS-enabled map.

    • Personalize: Capture and categorize favorite locations in specific destinations. Travelers can also upload photos and descriptions to remember the locale.

    • Socialize: Stay connected with family and friends by sharing travel experiences. Travelers can push this information directly from the app to their Facebook page, email or to other iPhone users.

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    The 'Best Western to Go' iPhone application marks a first for the World's Largest Hotel Chain(R), which plans to unveil multiple upgrades to its iPhone application in 2010, as well as introduce applications for other mobile platforms including Blackberry(R) and Android(TM).

    'We pride ourselves on being available to travelers no matter their location, which is why mobile accessibility was a natural next step for us,' said Dorothy Dowling, senior vice president of marketing and sales for Best Western.

    The free 'Best Western to Go' iPhone application can be downloaded at either www.bestwestern.com/iphone or www.itunes.com/app/bestwesterninternational

    Logos, product and company names mentioned are the property of their respective owners.

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