Upscale hotel management company uses VBrochure to better merchandise its hotels online with visual content across the largest network of travel intermediaries and websites.
VFM Leonardo, leader in online visual content distribution for hotels, today announced that Mövenpick Hotels & Resorts, an upscale hotel management company represented through over 90 hotels in operation or under construction in 26 countries, is using the Premium edition of VFM Leonardo's VBrochure Online Merchandising System to better merchandise its properties online with photos and rich media on thousands of electronic channels and websites in the VNetwork(TM).
'The majority of hotel guests research numerous hotels on a countless number of websites. Thus, providing engaging visual content is absolutely essential to winning their business when they are ready to book,' said Heiko Siebert, Vice President Distribution, Mövenpick Hotels & Resorts. 'VBrochure is a merchandising system that provides travel shoppers on thousands of websites with an interactive gallery of hotel photos, virtual tours and videos that showcase the unique features, amenities and experiences that Mövenpick hotels have to offer.'
'A travel shopper's likelihood of booking increases significantly when they view hotel visuals, particularly rich media. Our VBrochure system enables hotel management companies and individual properties to capitalize on this by getting their visual content out to the largest number of travel websites and intermediaries. By giving travel shoppers the opportunity to explore their hotel's visually during the research process, Mövenpick Hotels & Resorts are better positioned to inspire shoppers to book with them,' said Paolo Boni, President and CEO, VFM Leonardo.
About Mövenpick Hotels & Resorts
Mövenpick Hotels & Resorts, an upscale hotel management company with 12,000 employees, is represented through over 90 hotels existing or under construction in 26 countries with a
concentration in its core markets of Europe, Africa, the Middle East and Asia. The international
hotel group with roots in Switzerland is expanding and has a stated objective of increasing its hotel portfolio to 100 by the year 2010. With two hotel types, business and conference hotels, as well as holiday resorts, Mövenpick Hotels & Resorts has clearly positioned itself in the upscale segment. The hotel group stands for uncompromising product and service quality and is owned by Mövenpick Holding (66.7%) and the Kingdom Group (33.3%).
About VFM Leonardo
VFM Leonardo is a technology leader in online visual content management and distribution systems. VFM Leonardo's VScape(R) and VBrochure(TM) products leverage the distribution capabilities of the VNetwork(TM), the most universally accepted and largest online visual content distribution network for the global travel industry including all four global distribution systems (GDSs), Pegasus and travel-related channels including online travel agencies, travel research and supplier web sites, search portals and major travel intermediaries. VFM Leonardo offers the hotel industry the most effective digital asset management and online merchandising systems available today and efficiently delivers over 1,000,000 visual images (photos, virtual tours and videos) to more than 30,000 travel channels and websites in the VNetwork including Amadeus, Galileo, Sabre, Worldspan, Pegasus, Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and many more for 90,000 hotels worldwide. For more information about VFM Leonardo, visit www.vfmleonardo.com. Follow us on Twitter at www.twitter.com/VFMLeonardo.
Media Contact:
Julie Vieth
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