In recent years, hoteliers have had to adjust their focus from offline marketing efforts to online, which means developing an online media strategy that works.
Toronto, ON – February 2, 2010 -- VFM Leonardo, the leader in online visual content distribution for hotels, has launched a new episode on VTV Channel: Developing an Effective Online Media Strategy with Edward Perry, Senior Director of E-Commerce at WORLDHOTELS. In recent years, hoteliers have had to adjust their focus from offline marketing efforts to online, which means developing an online media strategy that works.
In this episode, you will learn the key components of an effective online media strategy:
- A solid long-term business plan
- A knowledge of who your target audience is today your potential future audience
- An understanding of how your competitors are positioned in the market
- A presence on available digital channels, including OTAs
Also learn:
- How to attract and convert travel shoppers
- Where to spend your marketing dollars
- Which types of content are most effective
What topics were covered on VTV Channel last season?
Check out this guide for links to previous VTV Channel episodes on hotel online merchandising, eBusiness strategies, generational marketing, social media and more!
Subscribe to VTV Channel»
What is VTV Channel?
VTV Channel is a video blog where you will find short interviews with industry experts on the most important issues in online marketing, e-commerce, sales and distribution in the hotel industry. Each week, host John McAuliffe, Chief Marketing Officer of VFM Leonardo interviews an industry expert on a single topic related to online merchandising in order to help you extract more value from your hotel’s presence on the Internet.
Go to VTV Channel »
About VFM Leonardo
VFM Leonardo is a technology leader in online visual content management and distribution for the hotel industry. VFM Leonardo's VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, the most universally accepted and largest online visual content distribution network for the global travel industry. VFM Leonardo offers the most effective digital asset management and online merchandising systems available today with over 1,000,000 visual images (photos, virtual tours and videos) for 90,000 hotels worldwide currently in distribution across the VNetwork. All four global distribution systems (GDSs) - Amadeus, Galileo, Sabre, Worldspan - as well as Pegasus source hotel visual content exclusively through VScape. Tens of thousands of travel-related channels including online travel agencies, travel research and supplier web sites, search portals; Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and more also source visual content through VScape, many exclusively. For more information about VFM Leonardo, visit
www.vfmleonardo.com. Follow us on Twitter at
www.twitter.com/VFMLeonardo.
Media Contact:
Julie Vieth, VFM Leonardo Inc.
Toll free: 1-877-593-6634
Phone: 416-263-5446
Fax: 416-593-7572
press@vfmleonardo.comEmail:
Logos, product and company names mentioned are the property of their respective owners.
