Free Travel Industry Whitepaper available
Leading digital edition publisher, YUDU Media, today releases a free whitepaper that shows how travel companies can take advantage of ePublishing and save £000’s.
Entitled, ‘5 ways to reduce travel marketing costs’ the whitepaper highlights how digital publishing in the form of eBrochures can shave significant sums off travel marketing costs and increase overall marketing effectiveness.
The whitepaper also demonstrates how holiday companies, by using ePublishing, can effortlessly build huge opt-in databases for future email campaigns. A case study highlighted in the whitepaper shows how Virgin Holidays are on course to build a database of 100,000 consumers simply by collecting email addresses from those who have viewed the company’s eBrochures.
Robert Elding, Marketing Director of YUDU Media, says: “On top of the cost savings that eBrochures provide, many holiday companies don’t realise that ePublishing can also enhance their Search Engine Optimisation.” Elding concludes, “by taking just a few simple measures, holiday companies can save substantial sums and increase their marketing effectiveness.”
