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Hotel Industry News |
Saturday November 22nd, 2008 |
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Implementation of TripleHop software leads to sharply higher conversion rates at One Travel and 11thHourVacations |
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NEW YORK, NY - December 9 -- Leading travel website OneTravel, its affiliate 11thHourVacations.com and TripleHop Technologies, a provider of search and recommendation software for enterprises and Web sites, released numbers today showing that the portion of 11thHourVacations' Web site powered by TripleHop has been consistently recording, over the last six months, a conversion rate (or “look-to-book ratio”) two to three times higher than other portions of OneTravel and 11thHourVacations’ Web sites.
Consequently, 11thhourvacations has decided to renew its license and give an expanded presence to TripleHop’s technology. Mike Putman, president of 11thHourVacations, commented Those conversion numbers are impressive and make the ROI case for this technology a no-brainer. As a result, we just made the decision to renew and expand our license, and we look forward to continuing our profitable relationship with TripleHop.
We are very pleased with the numbers released today as they continue to demonstrate the efficiency and the return on investment delivered by our software products, said Renaud Laplanche, CEO of TripleHop Technologies. Whether in an enterprise context or on a Web site, our software lets users find the most relevant information faster.”
About OneTravel.com
OneTravel.com offers customers great travel bargains found nowhere else through its patent-pending White Label® Fares and other negotiated rates. Customers can easily search and book bargains from some 500 airlines, 54,000 hotels, 48 car rental companies and over 2 million vacation packages and cruises for domestic and global travel. The Web site also features a comprehensive library of expert advice found exclusively at OneTravel.com in Rules of the Air, Ask the Experts and The Smart Travelers’ Corner. For more information, or to book a trip, visit www.onetravel.com.
About 11thhourvacations.com
11thHourVacations.com (www.11thhourvacations.com) is the definitive web site for last-minute travelers looking for a great deal. Almost every airline has empty seats at takeoff and most hotels and cruises have room vacancies. By taking advantage of this “left-over” inventory, our customers enjoy unparalleled savings and value. Travel companies worldwide supply 11thHourVacations.com with a revolving inventory of over 2 million vacation deals, so customers need to act fast and check back often. 11thHourVacations.com has been picked as one of the top five Internet sites for spontaneous travel by USA Today and has also been featured in the Washington Post, Wall Street Journal, USA Weekend, and on the television show Live with Regis and Kathy Lee.
About TripleHop Technologies
TripleHop Technologies (www.triplehop.com) designs and markets search and recommendation software for enterprises and Web sites, which help users retrieve the most relevant information to make better decisions faster. TripleHop’s technology uses statistical domain modeling and information retrieval methods to collect, classify and retrieve structured and unstructured data from a variety of internal and external sources, and identify the most relevant information or product based on a user profile. TripleHop is headquartered in New York, NY. For more information, please visit www.triplehop.com.
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