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Hotel Industry News |
Saturday November 22nd, 2008 |
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HSMAI Launches Econference Series Of Interactive Educational Seminars |
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MCLEAN, VA (Dec. 6, 2002) – The Hospitality Sales & Marketing Association International (HSMAI) is partnering with HSA International to launch an extensive series of educational and interactive eConferences designed to help sales and marketing staff on all levels of expertise to hone their skills in a convenient and easy web-based format.
“We are very excited about this new opportunity to provide yet another educational initiative for our members on all levels in every segment of our diverse industry membership as well as non-members,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI.
The first pilot of the HSMAI eConference series will air on Tuesday, Dec. 17 at 2:00 p.m. (EST). The one-hour program will be a LIVE and interactive event featuring Carol Verret discussing how to sell more effectively, especially during challenging down-market times.
Mike Hampton, Ed.D., CEO of Florida-based HSA International, is overseeing the development of the program and content for HSMAI. HSA International has been providing training and support products and services for the hospitality industry since 1986.
“The mechanism we are using allows us to provide current information on an instantaneous basis including current and updated materials which the participants can take away with them,” said Hampton.
“The interactive process provides all participants with the unique opportunity to contribute supplemental material to the discussion, and we will even be doing instant polling of participants’ opinions and tabulating the responses to provide immediate feedback,” Hampton added.
The title of this first in a series of eConferences is “Scorched Earth Sales - How To Expose And Close Every Piece Of Business In Your Market.” This is the first module in a series which is taken from the “Scorched Earth Sales” seminar that Verret has used to assist hotels and industry groups in locating and cultivating new accounts.
The seminar provides key insights and suggestions for new business acquisition through the use of strategic “Client Profiling.” Developing client profiles is an approach that provides a more intelligent and organized method of prospecting for new business.
Recognizing that it is often difficult to locate potential new business that fulfills the hotel’s revenue goals, the Client Profiling system proposed in this session reflects on the importance of deciding which prospects are worth a significant allocation of precious sales time.
Verret will guide seminar participants through the steps to find new “qualified” prospects and to identify the criteria against which to measure their potential profitability for a particular hotel.
Carol Verret is a 20-year veteran of the hotel industry, having begun her career in Montreal, Quebec with Westin and Four Seasons Hotels. In 1990, she joined Sunstone Hotels and assisted the company’s growth from seven to 23 hotels as vice president of marketing.
Verret founded her consulting practice in Australia and returned to the U.S. in early 1999, where she has focused on market analyses, positioning issues associated with over-built markets, and properties that are under-performing in their respective markets. She has also conducted sales and customer service training seminars as well as consulting assignments.
In early 2003, HSMAI will announce a full series of eConference programs like this one, featuring a broad range of industry experts on topics covering Targeted Sales Strategies and Tactics, Sales and Marketing Management, eCommerce, On-Line Marketing and Revenue Management.
To register and participate in the HSMAI eConference seminar, visit the HSMAI web site at www.hsmai.org, click on the Education and Events link and complete the participation form; or, call toll-free 877-432-7301. The registration fee is $69 for HSMAI members and $89 for non-members per log-on site, which allows an unlimited number of participants at one location viewing a single computer with one dial-in audio conference connection.
Once a participant is registered for a particular seminar, detailed step-by-step instructions on how to participate are provided.
HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, while operating as a leading voice for both hospitality and sales and marketing management disciplines. Founded in 1927, HSMAI is an individual membership organization comprised of nearly 7,000 members from 35 countries and 60 chapters worldwide.
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Contact Information:
Hospitality Sales & Marketing Association International, 8201 Greensboro Drive, Suite 300, McLean, VA 22102
phone (703) 610-9024
fax (703) 610-9005
Click for Website
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HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, while operating as a leading voice for both hospitality and sales and marketing management disciplines. Founded in 1937, HSMAI is an individual membership organization comprising nearly 7,000 members from 35 countries and 60 chapters worldwide. |
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