The handbook assesses consumer use and advertising expenditures for all types of media. Topics include television, radio, print media, filmed entertainment, sports, the Internet, outdoor advertising, sponsorships, licensing, and Broadway theatre. The handbook provides in-depth market data and demographic analysis, identifies important recent developments, discusses market trends, and forecasts how the market will likely evolve within a five-year timeframe. The handbook is aimed at media and advertising executives, and covers the entire scope of the $714 billion marketplace.
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