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Miami Ritz-Carlton Hotels Among Eight Chosen In U.S. As Part Of Three Year Marketing Agreement With Mercedes-Benz USA |
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Two luxury brands renowned for accommodating the discerning traveler have entered into a three-year marketing relationship. The Ritz-Carlton Hotel Company, L.L.C. and Mercedes-Benz USA (MBUSA) is launching its agreement by introducing a special Key to Luxury package in which eight of the luxury hotel's 30 U.S. locations will offer guests the use of 2003 Mercedes-Benz vehicles during their stays. Miami's newest luxury hotels, The Ritz-Carlton, Key Biscayne and The Ritz-Carlton, Coconut Grove are among the eight selected.
The package includes a deluxe guest room on the exclusive Ritz-Carlton Club level and rental of a 2003 Mercedes-Benz with unlimited mileage for the duration of the guest's stay, a full tank of gas each morning and overnight valet parking. Select 2003 Mercedes-Benz models available to guests include the all-new E-Class sedan, S-Class flagship sedan, SL500 roadster, and CLK coupe.
Six other select Ritz-Carlton locations include Palm Beach, Naples, and Naples Golf Resort in Florida; Bachelor Gulch, Colorado; Laguna Niguel and Half Moon Bay, California. In Spring 2003, The Ritz-Carlton plans to offer the Key to Luxury package at other locations as well, including San Francisco and Boston.
Many of The Ritz-Carlton guests are Mercedes-Benz owners, said Paul Halata, president and CEO of MBUSA. Through this partnership, we can offer our customers the pleasure and comfort of driving a Mercedes even when they're away from home. For those guests who do not already own one of our vehicles, we think it will be the way to top off a very enjoyable stay.
This partnership is a perfect fit because both companies' customers share the same high expectation of service and quality, said Simon Cooper, president and chief operating officer of The Ritz-Carlton. We rarely enter into long-term marketing relationships, but in this case, we did not hesitate because of the incredible benefits to both our customers.
The Ritz-Carlton, Coconut Grove opened September 20, 2002 as Miami's newest luxury hotel. Innovative services in the 115-room boutique bay view property include individualized welcome and private escort to guestrooms, complimentary overnight car wash, travel butler and a shopping and style guide. The Ritz-Carlton, Key Biscayne opened July 2001 and remains Miami's newest oceanfront resort and spa. Signature centerpieces of the 402-room hotel include a 20,000 square-foot spa and the largest Tennis Garden of any Ritz-Carlton hotel.
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Contact Information:
The Ritz-Carlton Hotel Company, LLC
4445 Willard Avenue
Suite 800
Chevy Chase, MD, 20815
USA
Click for Website
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The Ritz-Carlton Hotel Company manages 57 hotels and resorts in Africa, Asia, Australia, Canada, Europe, Mexico, the Middle East and the United States. The Ritz-Carlton Hotel Company is an independently operated division of Marriott International. |
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