Up to 2,500 Hotels Participating in Utell's Signature Program;
Rates as Low as $50 per Night in Popular Business and Leisure Destinations
LONDON (December 16, 2002) - Utell, the world's largest hotel representation company(1), announced the rollout of a new year-long GREATRATE promotion. The revamped rate program gives travel agents and corporate travel departments access to discounted rates at up to 2,500 Utell hotels around the world, a ten-fold increase in the number of properties that participated in prior GREATRATE programs. Utell is a subsidiary of Pegasus Solutions, Inc., (Nasdaq: PEGS), a leading worldwide provider of hotel reservations-related services and technology.
Rate discounts begin at 15 percent throughout 2003, with two seasonal periods (December 2002 through February 2003, and July through August
2003) featuring minimum discounts of 25 percent. As an added value, all guests booked via GREATRATE receive a complimentary breakfast after each night of their stay.
Utell bookings are fully commissionable to accredited travel agents. Travel agents can book GREATRATE rates through any Utell voice reservations office, via all global distribution systems and on www.utell.com.
Many popular business and leisure destinations, such as Barcelona, Hong Kong, London, New York, Miami Beach and Tokyo, are included in the new GREATRATE program. Rates are available at participating properties from December 16, 2002, through December 31, 2003, and are valid seven days a week. All bookings require a minimum two-night stay, with no maximum stay restrictions.
In the past, Utell promoted three seasonal GREATRATE programs per year, with discounts usually lasting no more than 10 weeks. According to Graham Richards, Utell's vice president of global sales, The success of prior GREATRATE programs motivated us to vastly increase the size and scope of the 2003 promotion, making it significantly more attractive to agencies and potentially driving increased business at our member properties. We'll be actively promoting participating GREATRATE hotels through advertising, trade shows, and marketing campaigns in travel industry trade publications, as well as through our sales calls to agencies.
The following is a sample listing of hotels offering GREATRATE
savings*:
Participating Property - Grand Palace Hotel, Tokyo
Utell Selections Category - Superior
GREATRATE - 14410 JPY
Participating Property - St. Giles Heathrow Hotel, London
Utell Selections Category - Airport
GREATRATE - £45 GBP
Participating Property - Catalonia Rubens Hotel, Barcelona
Utell Selections Category - Value
GREATRATE - 95 EUR
Participating Property - Wellington Hotel, New York
Utell Selections Category - Value
GREATRATE - $119 USD
Participating Property - Wharney Hotel, Hong Kong
Utell Selections Category - Superior
GREATRATE - 750 HKD
Participating Property - Golden Sands Beach Resort, Miami Beach
Utell Selections Category - Resort
GREATRATE - $50 USD
*Individual hotel participation, as well as hotel rate and
availability, are at the discretion of the individual property.
When booking via GDS, travel agents should use the following guidelines to access participating GREATRATE hotels:
Amadeus: Access UI and then SR-GRS
Galileo: Access C-L and search for GREATRATE
Sabre: Access RC-P and search for GREATRATE
Worldspan: Access UI and then PC-PRO
When calling Utell reservation centers, travel agents should cite GREATRATE in the booking process.
Agents are invited to visit http://www.utell.com to maximize service to their clients and find more information on Utell's GREATRATE program. Travel agents can utilize www.utell.com to see photos of certain properties, obtain details about local attractions and learn other pertinent information.
Utell's Selections program makes it easier for travel agents to direct clients to appropriate properties. The program segments hotels into well-defined categories that both novice and veteran agents can use to quickly find the perfect Utell property. Hotels are identified by one of three core categories (Luxury, Style and Value), or by one of four niche categories (Style, Resort, Apartment or Airport).
Company Information
With nearly 5,000 member hotels in 163 countries, Utell Ltd., a subsidiary of Pegasus Solutions, Inc., is the hotel industry's largest third-party marketing and reservations provider. Created in 1930, Utell offers travel agents around the world a single source to go to for finding and booking virtually every type of hotel, from deluxe to economy, from independent properties such as the Ritz in London and the Paris Las Vegas Hotel and Casino in Las Vegas, to hotel chains such as Warwick International, Helmsley Hotels and SuperClubs. For more information, or to make reservations with a Utell-represented property, visit Utell's Web site at www.utell.com, or access the UI code on global distribution systems.
Dallas-based Pegasus Solutions, Inc. (www.pegs.com) is a leading global provider of hotel reservations-related services and technology. Its services include central reservations systems; electronic distribution services that connect more than 44,000 hotels to the Internet and to the global distribution systems (GDS); travel agent commission processing and payment services; the Utell marketing and reservation representation service (www.Utell.com); and PegasusCentral(tm), a Web-based enterprise solution with property management applications. Pegasus' customers comprise the majority of travel agencies around the world, including the top 10 largest U.S.-based travel agencies(2); more than 48,000 hotel properties around the globe, including all of the 50 largest hotel brands in the world based on total number of guest rooms(3); and thousands of Web sites/services have their hotel reservations Powered by Pegasus(tm). In addition to its corporate headquarters in Dallas, Pegasus has 20 offices in 11 countries, including regional hubs in Phoenix, London and Singapore. The company's stock is traded on the Nasdaq National Market under the symbol PEGS.
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