Some time ago, Days Inns started a program to rate the level of Quality for their franchisees using a Sunburst rating system. This system used the hotels Quality Assurance scores obtained by the various franchisees over a given period of time to determine how many “Sunburst” a particular hotel would obtain. One “Sunburst” being the lowest, and five “Sunburst” being the highest. Actually, the American Automobile Association and Mobile Oil have been doing it for years. This system would demonstrate to the consumer the levels of quality to expect when making a reservation at a Days Inn Hotel and the price/value relationship. It is a great idea and has been widely accepted by the consumer, but not by some Days Inn General Manager’s! For the complete article - click here
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