Google's unveiling Wednesday of a major redesign signals the start of what promises to be a period of intensified competition with rival Microsoft Bing.
Consumers can sit back and reap the rewards. "Only two search-engine players are investing heavily right now, Google and Microsoft," says Kevin Lee, CEO of search consultancy Didit.com. "The end users will be the beneficiaries of this highly competitive landscape."
Google touched up its logo, adopted a new color scheme and has begun to insert images more liberally amid search results. The biggest change: a Bing-like navigable column appears down the left side of search results pages. It is designed to help readers fine tune their searches. The search giant hopes to "make it easier than ever to find exactly what you're looking for," says Marissa Mayer, Google's vice president of search products and user experience.
The makeover comes in the wake of Microsoft's successful launch last June of Bing, a revamped version of its Windows Live search service. Few expected Bing to succeed as well as it has. Bing is now used for 11.7% of U.S. searches, up nearly 4 percentage points since its launch, according to ComScore. Google continues to dominate with a 65% share.
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Source - USATODAY
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