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Treasure Island Las Vegas Selects Rainmaker Revenue Management to Optimize Profitability for 2,900-Room Casino Hotel Operation

2010-05-18

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Rainmaker Group Treasure Island Taps Rainmaker for Total Customer Value Profit Optimization, 2-Way Agilysys Integration

The Rainmaker Group, a world leader in automated profit optimization software and services for the hospitality industry, announced today that Treasure Island, the largest privately held casino in Las Vegas with almost 2,900 rooms, selected Rainmaker’s revolution^smProduct Suite to maximize profitability across its entire enterprise. The Rainmaker Group provides revenue optimization services to companies that include Wynn Las Vegas, MGM MIRAGE, Trump Entertainment Resorts, and Harrah’s Entertainment.

“Treasure Island selected Rainmaker for its proven ability to provide complete revenue management for the world’s largest casino properties,” said Najam Khan, general manager of Treasure Island Las Vegas. "Treasure Island’s executive team tested other revenue management systems, but Rainmaker’s revolution delivered the results we wanted.”

Tammy Farley, Rainmaker Group principal, said, “Our ability to integrate with leading solutions like Agilysys’ LMS property management system used by Treasure Island and other top casino hotels was an important part of their decision. Integration with LMS ensures reservations are booked with optimized rates. This results in the most valuable guests always having appropriate rooms and increases property occupancy.”

Rainmaker’s revolution Product Suite enables casinos to:

Accurately forecast guest value to all areas of a casino enterprise
Leverage cyclical patterns to optimize revenue and profitability
Maximize the value of demand during peak travel times.

revolution is the only revenue management system that considers Total Customer Value when determining optimal availability conditions. Total Customer Value includes not only hotel revenues, but potential revenue from gaming, food and beverage, spa, and other significant profit centers. The revolution system also analyzes and factors in forecasted demand from local influences such as holidays and city-wide events to recommend optimized rates for each guest segment.

About The Rainmaker Group

The Rainmaker Group is a software and consulting services company that provides profit optimization for more than one-half million units in the gaming hospitality, serviced apartment/multifamily housing and other industries. Rainmaker consults about, implements, and supports the revolutionProduct Suite, which maximizes total guest profitability for operators of casino hotels and other hospitality enterprises. The company enables clients to identify and maintain availability for their most profitable revenue sources through revenue management implementations. The Rainmaker Group helps casino hotels increase profitability through the accurate, instantaneous ability to determine the minimum acceptable value of each guest. This increases client profitability by securing the most valuable customers and developing more effective business processes. Hospitality clients include Wynn Las Vegas, One&Only, Boyd Gaming, Harrah’s Entertainment, Omni Hotels, MGM MIRAGE, Trump Entertainment Resorts, Atlantis, The Palm Dubai, and other leading hotel companies.

About Treasure Island Las Vegas

Treasure Island is a privately owned hotel and casino on the legendary Las Vegas Strip. At nearly 3,000 rooms, it remains the only major property to claim that unique position. Home to headline entertainment, The Sirens of TI and the original Cirque du Soleil show, Mystere, Treasure Island offers entertainment and dining options for the most discriminating of taste. For more information about Treasure Island, visit www.treasureisland.com.

Contact:

The Rainmaker Group

Tammy Farley

Principal

5755 North Point Parkway

Suite 77

Alpharetta, GA 30022

Phone: 678-578-5777

Email: sales{at)letitrain.com

http://www.letitrain.com

Treasure Island Hotel & Casino
Attn: Hotel Advertising
3300 Las Vegas Blvd South
Las Vegas, NV 89109

Phone: 800-944-7444