STR Global Posts Asia Pacific Performance Results for April 2010

Hotels in the Asia/Pacific region experienced increases in all three key performance metrics for April 2010 when reported in U.S. dollars, according to data compiled by STR Global.

In year-over-year measurements, the Asia/Pacific region’s occupancy rose 11.7 percent to 65.3 percent, average daily rate increased 13.1 percent to US$130.06, and revenue per available room jumped 26.4 percent to US$84.96.

“April’s RevPAR growth continued the trend of more than 20-percent increases, which we have seen since February 2010 across the region”, said Elizabeth Randall, managing director of STR Global. “Whilst one should remember that growth in key performance metrics is coming off the weak performances during the first half of 2009, it is encouraging that demand growth gains momentum and new supply growth has stabilised over recent months, resulting in lesser new room supply entering the market and lesser competition for existing hotels. The year-to-April RevPAR results are (US)$16 higher than year-to-date 2009, however, (US)$14 lower than year-to-date 2008”.

Highlights from key market performers for April 2010: (year-over-year comparisons, all currency results in U.S. dollar)

• Beijing, China, experienced the largest occupancy increase, rising 29.7 percent to 43.3 percent, followed by Phuket, Thailand, with a 20.6-percent increase to 71.1 percent.
• Bangkok, Thailand, was the only key market to report an occupancy decrease, falling 4.9 percent to 43.3 percent.
• Four markets posted ADR increases of more than 20 percent: Sydney, Australia (+32.4 percent to US$156.38); Brisbane, Australia (+31.9 percent to US$149.77); Melbourne, Australia (+26.7 percent to US$152.80); and Hong Kong, China (+22.7 percent to US$214.13).
• Osaka, Japan, reported the only ADR decrease among the key markets, falling 5.2 percent to US$111.35.
• Sydney’s RevPAR jumped 42.5 percent to US$128.24, followed by Brisbane (+40.6 percent to US$110.00); Kuala Lumpur, Malaysia (+38.8 percent to US$83.08); and Hong Kong (+35.3 percent to US$171.81).
• Bangkok fell 4.3 percent to US$39.22 in RevPAR, reporting the only decrease in that metric.

Performances of key countries in April 2010 (all monetary units in local currency):

*percentages are increases/decreases for April 2010 vs. April 2009

View Global hotel review for April 2010.

About STR Global:

STR Global provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information.  STR Global is part of the STR family of companies and is proudly associated with STR, RRC and HotelNewsNow.com. For more information, please visit www.strglobal.com.

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