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Hotel Industry News |
Saturday July 5th, 2008 |
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Hawthorn Hotels & Suites Poised to Expand Into the Middle East, N. Africa and Turkey |
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Atlanta - Hawthorn Hotels & Suites is poised for rapid expansion into the fast developing and buoyant hotel markets of the Middle East, N. Africa and Turkey. |
The region is experiencing the development of a large number of new hotel projects to meet current and future growth demands from international business travelers, the increasing volumes of tourist travelers as well as an all-time high of internal regional travel.
A constant rise in regional hotel occupancy with high average daily room rates as well as quality food and beverage services and first class properties, make the expansion opportunity desirable for Hawthorn's entry.
Internationally branded and managed properties consistently out perform non-branded properties in the region and Hawthorn will offer an option to owners who are looking for a new aggressive branded hotel management service as an alternative to the limited availability of older established hotel brands currently in the region.
Hawthorn Hotels & Suites will be offered in conjunction with property management services to owners of existing and to be developed quality properties. The branded management services will be offered with the Hawthorn brand and systems to deluxe hotels, executive suite residences and resorts.
A regional development office will be based in Abu Dhabi, United Arab Emirates to oversee brand development, hotel services and hotel property management operations. The United Arab Emirates is the venue for the World Trade Organization Meeting (WTO) in 2003, and location of the World's Greatest Hotels.
Properties flying the Hawthorn flag in the region will benefit from a global GDS reservations system, internet real-time bookings, Hyatt Hotels USA reservations referrals program and inclusion in the Hyatt Gold Passport frequency program.
Full service hotel development support; including building design, landscape design, food and beverage concept development, pre-opening management, preferred purchasing management savings, and international sales and marketing support; will be offered in addition to property management services to owners who recognize the added value that the Hawthorn brand will bring to their assets.
It is expected that the first Hawthorn properties will open in 2003.
For Hawthorn Hotels & Suites branded management services, hotel owners, and owners of multiple hotel properties interested in Hawthorn regional development are invited to discuss branded management services with Mr. John Mavrak at hawthorn_me@hotmail.com.
Regional joint venture development opportunities also exist, and inquires are welcomed.
Hawthorn Hotels & Suites hotels are upscale properties and currently found in prominent city center business locations at airport in tourist destinations and at golf and oceanside resorts. There are 119 Hawthorns open with others under construction and being considered for the brand.
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