STR Reports Canada Performance for Week Ending 12 June 2010

The Canadian hotel industry reported increases in all three key performance measurements during the week of 6-12 June 2010, according to data from STR.

In year-over-year measurements, the industry’s occupancy increased 8.1 percent to 70.6 percent. Average daily rate was up 7.1 percent to CAD$140.06. Revenue per available room for the week rose 15.7 percent to CAD$98.85.

Among the provinces Quebec reported the largest increases in all three key metrics. The province’s occupancy was up 22.7 percent to 76.3 percent, ADR increased 37.8 percent to CAD$183.10, and RevPAR soared 68.9 percent to CAD$139.66.

Three provinces, other than Quebec, posted occupancy increases of more than 5 percent: Manitoba (+8.7 percent to 82.1 percent); Nova Scotia (+8.0 percent to 76.9 percent); and Ontario (+7.3 percent to 70.6 percent). Prince Edward Island reported the largest occupancy decrease, falling 3.3 percent to 46.4 percent, followed by New Brunswick with a 2.2-percent decrease to 62.2 percent.

Prince Edward Island experienced the largest ADR decrease, falling 3.3 percent to CAD$111.97, followed by Nova Scotia (-1.8 percent to CAD$126.27) and Ontario (-1.1 percent to CAD$122.57).

Two provinces, excluding Quebec, posted double-digit RevPAR increases: Manitoba (+11.4 percent to CAD$96.17) and Alberta (+10.9 percent to CAD$104.18). Prince Edward Island fell 6.5 percent in RevPAR to CAD$51.98, reporting the largest decrease in that metric.

Newfoundland dropped 8.5 percent to CAD$114.29, reporting the largest ADR decrease besides Prince Edward Island. 

About STR
STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC and HotelNewsNow.com. For more information, please visit www.str.com.

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