| |
| |
One moment, please... we are searching the news archive.
|
|
|
Hotel Industry News |
Saturday November 22nd, 2008 |
 |
HSMAI Honors Vicki Freed, Carnival Cruise Lines With Award For Top Sales Achievement |
|
MCLEAN, VA (Jan. 6, 2003) -- The Hospitality Sales & Marketing Association International (HSMAI) has teamed up with Sales & Marketing Management (SMM) magazine to honor Vicki Freed, senior vice president of sales & marketing, Carnival Cruise Lines, with the “HSMAI Award For Top Sales Achievement.” |
The Award For Top Sales Achievement is one of 15 National Sales & Marketing Awards sponsored by The Forum Corporation in conjunction with SMM, which recognize top performers in the sales and marketing fields who go above and
beyond the call of duty and set examples for their industries.
Recipients of the awards are those individuals or teams that either invented a clever, new approach to conducting business or designed a unique and innovative solution to several different business problems.
Freed was honored with this prestigious award due to her success in returning cruise reservation levels back to normal within seven weeks of the events of Sept. 11, 2001.
“HSMAI is proud to present Vicki Freed with this honor. Her determination has shown that the travel industry can overcome the challenges it has faced over the last year,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI.
In her efforts to restore booking volume, Freed had travel agents’ commission rates raised to 20 percent for a one-month period. In addition to the rate increase, she arranged to donate $50 from the sale of each cruise to the American Red Cross -
a campaign that ultimately raised $1.5 million for the organization.
Freed also implemented a new project with Carnival-branded vacation stores allowing consumers to book cruises on-site. This creative marketing effort proved popular at the four sites located throughout Chicago, Florida and Texas shopping malls.
In addition to creating new sales and marketing strategies, Freed used the Internet to communicate information and news to both the consumers and travel agents including the security precautions the cruise line was taking post Sept. 11.
The complete list of winners of the National Sales & Marketing Awards is as follows:
BEST USE OF TECHNOLOGY IN SALES (tie): Robert Davis, Teradata, a division of NCR Corporation
BEST USE OF TECHNOLOGY IN SALES (tie): Jason Summers, Verizon
TELESALES PROFESSIONAL OF THE YEAR: Robert Becker, Carnival Cruise Lines
HSMAI AWARD FOR TOP SALES ACHIEVEMENT: Vicki Freed, Carnival Cruise Lines
SALES NEWCOMER OF THE YEAR: Ann Marie Lockwood, Misys Healthcare Systems
MARKETING TEAM OF THE YEAR: Unison Industries
LIFETIME ACHIEVEMENT AWARD: Otto Oppliger, aerospace industry
SALES MANAGER OF THE YEAR: John Parke, E&J Gallo Winery
SALES TRAINER OF THE YEAR: Gary Summy, Motorola
BEST USE OF TECHNOLOGY IN MARKETING: Thomas Webster, Teradata, a division of NCR Corporation
CUSTOMER SERVICE TEAM OF THE YEAR: Mine Safety and Appliances Company
SALES TEAM OF THE YEAR: Follett Library Resources
SALES SUPPORT TEAM OF THE YEAR: Follett Library Resources
SAMA AWARD FOR STRATEGIC ACCOUNT MANAGEMENT: Patrice Spinner, Marriott International
SALES PROFESSIONAL OF THE YEAR: Jeff Scherer, Standard Register
|
|
|
 |
|
 |
|
|
Contact Information:
Hospitality Sales & Marketing Association International, 8201 Greensboro Drive, Suite 300, McLean, VA 22102
phone (703) 610-9024
fax (703) 610-9005
Click for Website
|
|
HSMAI is an organization of sales and marketing professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, while operating as a leading voice for both hospitality and sales and marketing management disciplines. Founded in 1937, HSMAI is an individual membership organization comprising nearly 7,000 members from 35 countries and 60 chapters worldwide. |
|
|
|
Post Release
Get Content
Email News Brief
Saved Articles
Advertising
Handheld
XML/RSS
Post News