The Online Travel Industry Worries About Google - Forbes

2010-07-09
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  • Forbes Google's $700 million acquisition of ITA Software, announced on July 1, has left many wondering how ITA's clients are going to survive. ITA, based in Boston, provides software that handles information about airline flights and fares and times, and it's used by airlines, travel agencies and websites like Orbitz, Kayak and Bing. Will Google blow them all out of the sky?

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