Lodging Interactive, a leading interactive marketing agency servicing the hospitality industry and the publisher of the free Chatter Guard Monthly Benchmark Monitor Report has released its June 2010 report.
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Without May’s extraordinary performance for Extended Stay hotels, there wasn’t much left to buoy up the overall averages for June. Just as we saw in May, June saw a notable dip in almost every category. Hopefully, customer satisfaction will heat up with the weather. On a scale of 1-5, 5 being “fantastic” and 1 being “poor,” the average lodger indicated a 6.87% drop in Resultant Quality Score (3.64 to 3.39), a 12.57% decrease in Dining (3.74 to 3.27), and a 5.74% drop in Facilities ratings (4.01 to 3.78). The only improvement was in the category of Housekeeping (last month’s loser), which rose 3.52% (3.41 to 3.53).Room satisfaction saw an 8.55% decline (3.51 to 3.21), a 7.67% decrease in Staff reviews (3.78 to 3.49), and a 7.12% dip in Value (3.37 to 3.13).
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About Lodging Interactive
Lodging Interactive, headquartered in Parsippany, NJ, is an award winning leading provider of Internet Marketing Services to the hospitality, spa and restaurant industries. The company provides a portfolio of effective hotel internet marketing services to hundreds of hotels, resorts, timeshares, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels.
Through its CoMMingle Social Media Marketing Agency operating division, the Company offers hospitality focused and fully managed outsourced hotel social media marketing.
Lodging Interactive is a member of the American Hotel & Lodging Association (AHLA) and is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI). For more information contact Richard Walsh, Vice President of Business Development atsales@lodginginteractive.com or at 877-291-4411. The company’s website is located at www.LodgingInteractive.com.
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