Video Interview with Richard Wiegmann on the State of the Travel Industry and What Hoteliers can do to Prepare for the Upturn.
VFM Leonardo today launched a new video interview on VTV Channel called Driving Demand in a Recovering Market. In this video, John McAuliffe, VFM Leonardo’s Chief Marketing Officer and Richard Wiegmann, Managing Director of Trust International, discuss how the travel industry is recovering and what hoteliers can do to prepare for the upturn.
“The positive trend with increasing booking results seems to continue. I think that the average room rates will develop slower than the overall number of reservations,” states Wiegmann.
The global recession has had a significant impact on how people research and buy travel online. “Today’s hotel companies are faced with challenges that were not present at mid-decade,” states Wiegmann. Sales and marketing actions have become extremely important to the success of hospitality companies as the travel market recovers. Meaningful videos and photos, a multi-channel approach and an active social media strategy are just some of the activities hoteliers need to focus on. Watch the video »
About VFM Leonardo
VFM Leonardo's VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, the most universally accepted and largest online visual content distribution network for the global travel industry. VFM Leonardo offers the most effective digital asset management and online merchandising systems available today with over 1,000,000 visual images (photos, virtual tours and videos) for 90,000 hotels worldwide currently in distribution across the VNetwork. All four global distribution systems (GDSs) - Amadeus, Galileo, Sabre, Worldspan - as well as Pegasus source hotel visual content through VScape. Tens of thousands of travel-related channels including online travel agencies, travel research and supplier web sites, search portals; Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and more also source visual content through VScape. For more information about VFM Leonardo, visit www.vfmleonardo.com. Follow us on Twitter at @VFMLeonardo.
Media Contact:
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