Hollywood, FL, November 2010 - “I don’t know what I don’t know”. That’s how many lodging managers feel about the rapidly changing online travel technology landscape. What’s state of the art, what’s old school and what’s plain hype?
So where to go for the answers? While you can obviously scour the net for information, the articles you find may not apply to your specific situation. Searching and reading also takes a lot of time – A better way is through a collection of 15 comprehensive self-assessment quizzes that allow you to get an instant score of your knowledge and operational readiness in a wide variety of topics that are relevant to hoteliers and managers of resorts and vacation rentals.
Bookt has introduced the “4 Pillars of Online Success”. The first pillar is “Online Direct”, in that section you will find quizzes and tips related to Website Design and Content, SEO and Booking Engines. In “Expanded Distribution” you will learn about effective distribution and pricing strategies. The third pillar relates to “Social Media and CRM”, with info about the super-hot Social Media sphere, along with equally important topics like Lead Management and Email Marketing. The last pillar is the “Dynamic Back Office”. While less sexy, unless your back office works smoothly, a lot of money could be lost in inefficient and error prone processes. Test your property management system and financial operations.
If you find that you need more knowledge, a free secret tips document for each topic is also available.
All this information and more can be found on Bookt’s website at www.bookt.com/knowledge
“I talk to lodging managers daily and while everyone knows that online is the future (and present) of lodging, the thirst for easily digestible and actionable knowledge is immense. We created the Bookt Online Lodging Knowledge Center to answer that need.” says Bookt’s VP of Sales and Marketing, Joel Fellman.
Bookt also offers popular weekly webinars in various topics related to Online Hospitality that encourages live participation and questions. Interested professionals can sign up at www.bookt.com/webinar
About Bookt: Bookt is a comprehensive web services provider to the global vacation rental and hotel industry, delivering seamless integration and turn-key web solutions. The company provides a complete range of services for vacation rental managers, hoteliers, tour operators, developers and larger travel organizations, from sophisticated website development, online marketing services, search engine optimization and CRM strategies.
For more information, please visit www.bookt.com or call Joel Fellman at 305-760-4576 Ext. 934. ###
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