Pioneering growth and profitability trends in the travel sector
The last two years have been tough for the travel sector. But now is the time to think about how the industry will change over the coming years. At Amadeus we remain inquisitive and curious about the future as we believe a desire to shape it is vital to innovation. A key priority for the sector must be to explore the different routes to growth and to profitability. History shows that the travel sector, more than most others, is at the mercy of the global economic tide, growing slightly faster than the economy in boom periods, falling slightly more than the economy during the downturns.
The challenge for our industry is to better ride the global economic rollercoaster by finding the source of more sustainable revenues. This report explores the question, where are the ‘pots of gold’ in the next decade?
As an industry, if we can better answer this question, we will be able to build more robust, long-term and sustainable businesses. In this report, the latest in a series which has included Future Traveller Tribes, The Austere Traveller and The Amateur Expert Traveller, we focus on the trends, drivers and tastes most likely to shape the future of our industry.
This study is different to previous reports in that it is not solely focused on the traveller and traveller trends. We felt that the time was right to focus equally on the industry trends that could stimulate thinking and discussion about how to secure new revenue opportunities and profitability, how to organise our industry to work more effectively across the value chain and how to meet the needs of travelers.
In the Travel Gold Rush 2020, we explore new models of co-operation; how a total travel experience can be delivered; and whether or not the future for airlines and agents lies in fundamentally reshaping the services they provide. This report is not definitive. Instead, the objective is to get us thinking about the future so we are best placed to secure secure growth and success in the years ahead.
Download The Travel Gold Rush 2020 from Amadeus (PDF)
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