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Americas Results Continue to Improve in November

2010-12-22

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STR Global The region’s occupancy rose 8.8 percent to 53.9 percent, average daily rate went up 2.7 percent to US$98.80, and revenue per available room increased 11.7 percent to US$53.30.

The Americas region recorded positive results in the three key performance metrics when reported in U.S. dollars for November 2010, according to data compiled by STR and STR Global.

The region’s occupancy rose 8.8 percent to 53.9 percent, average daily rate went up 2.7 percent to US$98.80, and revenue per available room increased 11.7 percent to US$53.30.

Among the key markets, Montreal, Canada, reported the largest occupancy increase, rising 15.1 percent to 63.6 percent, followed by Sao Paulo, Brazil (+14.3 percent to 75.9 percent), and Chicago, Illinois (+13.9 percent to 62.5 percent). San Juan, Puerto Rico, ended the month virtually flat with a 0.3-percent decrease in occupancy to 67.3 percent.

Three markets achieved double-digit ADR increases: Sao Paulo (+24.7 percent to US$133.10); Santiago, Chile (+15.8 percent to US$168.62); and New York, New York (+10.8 percent to US$272.42). San Juan fell 8.5 percent in ADR to US$143.50, reporting the largest decrease in that metric.

Four markets experienced RevPAR increases of more than 20 percent: Sao Paulo (+42.5 percent to US$101.04); Chicago (+24.6 percent to US$78.86); Santiago (+23.6 percent to US$146.40); and Montreal (+23.2 percent to US$81.53). San Juan posted the only RevPAR decrease, falling 8.7 percent to US$96.57.

**Performances of key countries in November (all monetary units in local currency):**
Country	Occupancy	% change	ADR	% change	RevPAR	% change
Brazil	76.0%	+10.5%	BRL220.63	+15.9%	BRL167.66	+28.1%
Canada	58.9%	+7.6%	CAD122.15	+1.7%	CAD71.93	+9.4%
Mexico	57.8%	+7.7%	MXN1195.84	+3.2%	MXN691.52	+11.1%
United States	53.3%	+9.0%	USD96.70	+2.5%	USD51.54	+11.8%

*percentages are increases/decreases for November 2010 vs. November 2009

About STR Global

STR Global provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR Global is part of the STR family of companies and is proudly associated with STR, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.strglobal.com.

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