New research carried out in three countries has found that in businesses and customer facing staff, something as simple as wearing a name badge can make a huge and immediate difference to customer satisfaction levels.
The study, carried out by mystery shopping and customer experience experts Shopper Anonymous (www.shopperanonymous.co.uk), found that when a range of businesses introduced name badges for all staff, customer satisfaction ratings rose by a remarkable 12% almost overnight, in comparison to those that didn't require staff to wear badges.
The figure came out of the study of 116,000 mystery shopper reports carried out over the last eight years in the UK, Australia and New Zealand by independent research experts.
Customers wanted staff to be wearing badges so they could distinguish between staff and other customers if uniforms weren't being worn; said they trusted staff wearing name badges and were more likely to build up a relationship conducive to making a sale with someone who wasn't anonymous.
The feedback clearly emphasised that the wearing of staff name badges can increase customer satisfaction by 12%. Making sure your employees are easily recognisable can also help to create a warm, friendly and professional atmosphere within your business.
"It is very rare to go into a quality establishment these days and find that staff are not wearing name badges," says John Bancroft, managing director of Europe's largest name badge manufacturer, Badgemaster. "The benefits are clearly proven."
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