Creative Kingdoms Announces New CEO

Creative Kingdoms, LLC, a consolidated subsidiary of Great Wolf Resorts, Inc.^® (NASDAQ: WOLF), North America’s leading family of indoor waterpark resorts, today announced that Luke Schneider has been appointed to the newly created position of chief executive officer. The company, which uses its proprietary technology to create experiential entertainment attractions, is the creator of MagiQuest^®, a high-tech, interactive, role-play game available at nine Great Wolf Lodge^® resorts, four freestanding locations in the United States, and two locations in Japan.

“His established track record of working with technology-driven businesses gives the company the advantage it needs to maximize its patents and grow its content development capabilities.”

“I’m thrilled to welcome Luke, who shares Great Wolf Resort’s vision of Creative Kingdoms’ enormous potential to bring its products to a wider array of family entertainment settings,” said Kim Schaefer, chief executive officer of parent company, Great Wolf Resorts. “His established track record of working with technology-driven businesses gives the company the advantage it needs to maximize its patents and grow its content development capabilities.”

In his role as CEO of Creative Kingdoms, Schneider will oversee all aspects of the company including strategy, operations, and business development. His responsibilities will include growing revenue, expanding product offerings, and management of the company’s extensive portfolio of intellectual properties.

Before joining Creative Kingdoms, Schneider served as chief technology officer for Zipcar, where he led a strategy bridging web, wireless and mobile technologies, to launch the world's largest car-sharing company. He also served as general manager for Zipcar’s FastFleet division and in various roles for the company’s predecessor, Flexcar. Prior to Zipcar, Schneider held executive positions with a number of technology companies including Verticalnet, B2emarkets, and PRTM Management Consultants. He holds an MBA from Carnegie Mellon's Tepper School of Business and a B.S. in Mechanical Engineering from the University of Texas at Austin.

Creative Kingdoms, creator of MagiQuest, was founded in 1999. Creative Kingdoms' goal is to intertwine fantasy and reality with the most alluring elements of magic, imagination, hands on experiences, fun, storytelling and gaming. Creative Kingdoms' patented Slynks technology brings a unique gaming experience to people around the world as objects animate, special effects come to life, and enchanted wands perform their magic. More than 1.5 million "Magi" have experienced Creative Kingdom's innovative attractions at MagiQuest kingdoms in the U.S. and Japan. Creative Kingdoms is a consolidated subsidiary of Great Wolf Resorts, Inc. 

Logos, product and company names mentioned are the property of their respective owners.

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