There is Nothing 'Muy Modesto' about this VFM Leonardo Merchandising Hero’s Online E-Business Success.
Hoteliers around the globe are adding online merchandising to their marketing strategies to differentiate their hotels, increase engagement with shoppers and capture more bookings. VFM Leonardo, recognized expert in online visual merchandising for hotels, recently launched the Merchandising Heroes program to showcase hotels and hoteliers that demonstrate excellence in online merchandising and lead the way for others. The Holiday Inn Express & Suites Modesto is VFM Leonardo’s latest Merchandising Hero.
Behind the award-winning Holiday Inn Express & Suites Modesto’sonline merchandising strategy is Central Valley Hotels’ Vice President, Rupesh Patel. Being an experienced hotel marketer, Patel realizes the value of his hotel’s visual presence online. Through VBrochure he ensures that travel consumers experience his hotel in a rich and visually engaging manner on hiexpress.com, hiesmodesto.com as well as all the online travel agency, media, review and social sites used throughout the travel planning process.
“Online shoppers are shopping more than ever. If there’s anything about a hotel’s online display that gives the consumer a comfortable experience in reserving a room, its videos,” said Patel in an interview with VFM Leonardo.
“Video shows just how elegant the hotel is. Anybody that I show the video to is blown away that a mid-scale property has such a platform that shows a video, 360 degree tours and everything in one single box.” Read more…
About VFM Leonardo
VFM Leonardo is a technology leader in online visual content management and distribution systems. VFM Leonardo’s VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, the most universally accepted and largest online visual content distribution network for the global travel industry including all four global distribution systems (GDSs), Pegasus and travel-related channels including online travel agencies, travel research and supplier web sites, search portals, review, travel editorial and major social media and video sharing sites. VFM Leonardo offers the hotel industry the most effective digital asset management and online merchandising systems available today and effectively reaches tens of millions of consumers monthly with over 1,000,000 visual images (photos, virtual tours and videos) on more than 30,000 travel and social media websites in the VNetwork including Amadeus, Galileo, Sabre, Worldspan, Pegasus, Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and many more for 90,000 hotels worldwide. For more information about VFM Leonardo, visithttp://www.vfmleonardo.com/.
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Julie Ford, VFM Leonardo Inc.
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