Delphi Multi-Property Edition saves the hotel cluster $150,000 (USD) in upgrade expenses by eliminating the need for individual servers and related software licenses — while positioning sales staff for optimal profitability and productivity.
When trying to capture new group business, Hyatt International has learned that there’s no sales tool quite as powerful as the Delphi Multi-Property Edition — hospitality’s leading global Group Sales & Catering solution, created by Newmarket International Inc.
Marlene Poynder, Hyatt International’s Director of Hotel Sales – Asia Pacific, said a recent deployment of the Delphi Multi-Property Edition (DMPE) at eight Hyatt properties in Australia, a Hyatt International hotel in neighboring New Zealand, and the company’s Sydney sales office, has given the hotel cluster strength through numbers.
“Delphi Multi-Property Edition has given us seamless real-time connectivity through a centralized database, enabling availability searches and cross-selling throughout these nine hotels,” Poynder said. “Now we can better manage and sell the hotel cluster’s combined 2,900 guestrooms and 350,000 square feet of meeting space.”
Cameron Hammond, Hyatt International’s Area Director of Information Systems – Pacific Region, said Newmarket International’s leading edge solutions are unique in their multi-property functionality. Hammond said the user-friendly, robust Delphi application is proven to improve profitability, productivity and information flow through feature-rich, flexible management and reporting tools.
Delphi Multi-Property Edition turns yesterday’s group sales and service challenges into today’s opportunities. Key selling points for owners of the Australian/New Zealand cluster of Hyatt hotels and their management company, Hyatt International, were DMPE’s unmatched ability to:
• Immediately access information on any hotel — or even the total value of an account across the globe, in a specific country, city or property — with no accuracy issues or time delays.
• Document and help manage customer relationships with all major meeting/event planners and related decision makers/influencers.
• Automate and streamline city, regional, country-wide and international sales and marketing efforts through Internet connectivity tools.
• Create highly effective “market-of-one” group promotions.
• Drive revenue across an entire enterprise through sales and catering automation from electronic leads to meetings/guestrooms/banquet revenue, to five-star operations for loyalty and referrals.
• Explore event booking possibilities location by location, from city center hotels to resorts, to meet each client’s specific needs.
• Empower sales offices to truly coordinate and direct business in real time, according to each property’s occupancy and availability, with unparalleled ease and bottom-line benefits.
“Delphi Multi-Property Edition’s sales, marketing and catering technology tools will provide a better return for the operators of these world-class conference centers by automating related processes and maximizing the hotels’ account coverage,” said John Prusnick, Hyatt International’s Director of Corporate Technology.
“Delphi Multi-Property Edition gives our hotels a significant competitive advantage by allowing them to leverage their combined sales teams and business prospects through cross-selling,” he said. “In addition to these bottom-line benefits, DMPE is proven to help hotels and meeting planners better manage their existing customer relationships, which will further drive customer service, satisfaction and loyalty.”
Gebhard Rainer, Hyatt International’s Vice President of Hotel Finance & Technology, concurred.
“Hyatt International believes the deployment of applications that are accessible anywhere, at any time, are critical to the success of a global company such as ours,” Rainer said. “Delphi Multi-Property Edition allows us to share data, send information and cross-sell strategic business leads among multiple hotels in an easy-to-use, web-enabled system. In addition, Newmarket International’s open product architecture allows us to integrate their solutions with existing third-party applications, reducing installation times and implementation costs.”
Steve Stearns, Newmarket International’s Managing Director – Asia Pacific, said the Hyatt International hotel cluster utilized both Newmarket International’s Computer Based Training (CBT) modules and on-site instructor-lead training — saving considerable time on the learning curve, as well as reducing travel time and costs. This powerful combination of training methods also ensured consistent content delivery so Hyatt International staff could quickly and fully leverage these leading-edge technologies.
“Hyatt International required all sales and catering employees at the nine properties to complete our New Employee, Power BEO (Banquet Event Order), and Systems Analyst CBTs prior to our training coordinators showing up on site,” Stearns said. “Our two companies’ combined commitment to training shortened the payback period and bolstered ROI for Hyatt International across this collection of nine prestigious properties.”
Delphi, the world’s leading Sales & Catering automation software, today supports more than 60,000 users located across more than 3,300 properties in more than 55 countries. Continuing to invest significant time and money to make customer-driven enhancements to Delphi, Newmarket International prides itself on developing and deploying hospitality solutions that save time and cut costs, while dramatically increasing clients’ business opportunities across the globe.
“In an economy where every owner and operator is working hard to grow market-share and maximize their return on investment, Delphi is specifically designed to help hotel operators compete more aggressively for every piece of business that’s out there,” concluded Sean O’Neill, President & CEO of Newmarket International.
About Newmarket International
Newmarket International, “the makers of Delphi,” is the leader in delivering groups, sales, catering and banquet software solutions to global travel and entertainment organizations. Hotels, Casinos, Visitor Bureaus, Meeting Houses, Convention Centers and Arenas all use this powerful technology. Newmarket International provides competitive advantages to all of its customers by enabling leads to electronically transfer across cities and around the world. By harnessing award-winning technology and support, the industry’s best return on investment, domain expertise, and a commitment to the travel industry, Portsmouth, N.H.-based Newmarket enables customers to increase efficiencies and maximize profits.
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