WICHITA, Kan., April 2 Candlewood Hotel Co. conveyed its strategy for ongoing brand success at the company's recent "Value Partner" conference for Candlewood Suites and Cambridge Suites franchisees in Ft. Lauderdale, FL, and recognized those who were top performers.
Key conference topics for the 2003 Value Partner conference were brand performance and strategic initiatives, brand services update, marketing update, and technology updates specific to data analysis techniques. In particular, company officers focused on growing RevPAR through strategic sales initiatives. The team also welcomed two additional Cambridge Suites franchisees to the conference -- Cambridge Suites -- Tulsa, OK and Cambridge Suites -- Little Rock, AR.
"Our Value Partners proved the strength of our operating model in a tough economy," says Jim Roos, Candlewood Hotel Co. COO and president. "The RevPAR index, related to our small town prototype, demonstrated its power where the Candlewood product features the best room in town."
Roos and other Candlewood officers, including Jack DeBoer, founder, CEO and chairman, led discussions on the current economic and political effects on the travel industry, as well as the company's continued commitment to quality for both the Candlewood Suites and Cambridge Suites brands.
The 2003 Value Partner conference culminated with the awards presentation. Value Partner award winners for 2003 included:
-- "Top 10" Quality Award recipients included: Louisville Airport --
Louisville, KY, Cook Properties; Raleigh -- Crabtree, Raleigh, NC, The
Generation Companies; Seattle -- Bellevue, Bellevue, WA, Larkspur
Hospitality; Richmond -- West, Richmond, VA, The Generation Companies.
-- Louisville Airport -- Louisville, KY -- Exceptional Quality of the
Year (An award recognizing highest quality scores system-wide).
-- Raleigh -- Crabtree, Raleigh, NC -- Greatest RevPAR Index Increase.
-- Petersburg -- Hopewell, Hopewell, VA -- Greatest RevPAR Index.
Candlewood Hotel Company owns, operates and licenses Candlewood Suites, and operates and licenses Cambridge Suites. Both concepts serve travelers on short- or long-term stays. DeBoer founded Candlewood Suites in 1995 and Cambridge Suites in 1998, and is widely recognized in the hotel industry as the creator of the extended stay concept. According to a recent Market Metrix Hotel Index report, Candlewood Suites has dominated, for the past two years, the extended stay category in customer loyalty and satisfaction. There are currently more than 100 Candlewood Suites serving nearly every major market coast to coast.
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